Shoe Enterprise Anta: "Holy Fire" Gives Off China Red.

Xiong Wen finally has a good sleep. 3 months ago, he led. Anta COC design team developed " Flame "The design scheme stands out from the 23 options and is chosen by the Chinese Olympic Committee. Asian Games On the Chinese sports delegation's award equipment. The previous sleepless harvest has been a bumper harvest.

With the official opening of the Asian Games, the award dress designed and manufactured by Anta has been accepted by Chinese athletes once again on the podium. "The final prize winning equipment is designed with the theme of the holy fire, on the one hand, it represents the Olympic spirit. On the other hand, it has a good combination with the emblem of the Olympic flame of Guangzhou Asian Games." Xiong Wen said, "we have adopted a large number of Chinese Red in the design of the coat. This decision is bold and very coloured. It is also rare in the history of Chinese sports. We embellished the overall design effect with the faint fire pattern and golden embroidery."

In the past year, Xiong Wen's design team, a luxurious lineup made up of top design talents at home and abroad, went through 4 design proposals and 5 sample reviews. He once asked his team to "calm down and give up on themselves", and watch the design video of the awards equipment of all Asian countries and Olympic Games for 8 hours a day, and carefully explore every detail and find new design inspiration.

One of the achievements is the sleeve fitting process of the Asian Games jacket. "The gold embroidery from the upper arm to the end has been affirmed by the Chinese Olympic Committee," Xiong Wen said. "But when we are reviewing the plan and examining the sample, we always feel that the sleeves under the sun will not be smooth and uneven." This is not a question of craft. His team found that a similar design was adopted by Russian delegations in some Olympic Games.

Change must be amended. Finally, after investigation, Anta introduced laser hot cutting technology. This requires not only the introduction of a super large hot KTK machine with a value of more than 200 thousand yuan, but also a need for front-line workers to learn how to operate new machines. The machine needs 15 workers to operate, with an average output of only 200 pieces per day.

On the award shoe, Xiong Wen took the luxurious configuration of the whole palm elastic adhesive and TPU protection device. Elastic glue is a new technology that Anta upgraded again this year. It has good ability to resist compression deformation, ensure the safety of motion with strong earthquake mitigation function, and adopt more comprehensive environmental protection degradable materials. It is a brand new "green technology". "Give the best to the champion". The excellent comfort of the whole palm elastic glue allows the athletes to prepare for the prize to be more relaxed during the long time and keep the following competitive state.

After confirmation of the award winning equipment design, Xiong Wen's work did not stop. On the afternoon of 13 afternoon, after 1 minutes and 15 seconds of dancing, the Chinese team Liang Yujie won the gold medal and Shen Hong's combination. The gold medal of China's 1000th Asian Games was born. In order to commemorate the commemorative moment of the golden age of China's Asian Games, Xiong Wen's design team specially added a striking "1000" word and an English annotation in the chest position, and five Pentagram stars sparkled, echoing the five star red flag on the other side of the chest, symbolize the take-off of Chinese sports.

"The award equipment is a comprehensive assessment of all aspects of our design capabilities, R & D, production, quality management and even logistics system. From the actual results, we passed the test." Zhang Tao, vice president of Anta, said, "we have achieved the highest level of award equipment from the selection of fabrics, production technology and technology support. Athletes generally reflect that our clothing is very comfortable and quality is excellent."

Ding Shizhong, chairman of the board of directors of Anta and Mr. CEO, have expressed the hope that through the four years' cooperation between Anta and the Chinese Olympic Committee, in 2012, we mentioned that Anta can associate with China's sports. Judging from the performance of Asian Games, Anta submitted a perfect answer.