UK Outdoor Footwear Brand Lidao Enters China Market
A few days ago, Longde International Group Co., Ltd. officially launched the strategy of "Lidao" (full strength) to enter the Chinese market in an all-round way. The new conference on "ask" was held in Jinjiang.
It is reported that in order to base itself on China, Lidao brand has chosen to establish strategic alliance with Hongkong Longde international group and carry out Lidao Asia Pacific Business in China.
According to Li Li, deputy general manager of brand operation, to Guo Han, Lidao brand originated in the late 1950s, known as the "outdoor sports town" of the United Kingdom, and is very popular with the British public.
At the beginning of this year, Longde group formally decided the strategic planning and deployment of Lidao brand in Greater China, and established a train of thought for "Shang family life brigade". With its unique commodity style and complete commodity category, Chen Long, a famous film and TV star, invited the famous film star to endorse, and launched the brand offensive vigorously, and began to enter the Chinese market in an all-round way.
It is understood that the dragon group is a comprehensive international group enterprise, the group involved in footwear, clothing, trade, information, technology, finance and other industries, headquartered in Hongkong, China.
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