Urban Beauty Plans To Raise HK $1 Billion 700 Million HK $HK Listed.

< p > City beauty plans to sell 406457000 shares, of which 365811000 shares will be used for international sale, and the remaining 40646000 shares will be open for sale in Hongkong at a price of HK $3.27 per share to HK $4.42 per share, with a maximum amount of HK $1 billion 766 million. < /p >
< p > urban beauty will be available for sale in Hongkong at 9 a.m. on June 16, 2014 and closed at 12 noon on June 19, 2014. It is expected to start trading in June 26, 2014, and the stock code is 2298. The shares will be traded on 1000 shares of each hand. < /p >
< p > Morgan Stanley Asia Limited and China International Finance Hongkong Securities Co., Ltd. as co sponsors, joint global coordinators, joint account managers and joint lead agents of the global issue. < /p >
Mr. Zheng Yaonan, executive director and chief executive officer of urban beauty, said: "with the rapid development of China's economy and the urbanization process, the per capita disposable income of urban households continues to rise, and sales of Chinese goods have recorded strong growth. China's clothing industry has also continued to grow rapidly. It is expected that the frequency of consumer purchase and the replacement frequency of personal clothes will further boost the growth of retail sales of Chinese personal clothing." - "Mr. Zheng Yaonan said. Driven by favorable factors, urban beauty, as China's largest brand clothing company, has effectively grasped the opportunity of the fastest growing market segment of China's closest clothing, and has achieved long-term and steady growth through our leading brands, a wide range of retail and service networks, a highly direct control of the retail network and efficient and rapid response to the supply chain management system. < /p >
< p > recently, several stock commentators published in the Hong Kong stock market analyzed the pricing of urban beauty and < a href= "//www.sjfzxm.com/news/index_c.asp" > market potential < /a >. Chen Yonglu, an independent commentator, pointed out that the days of accounts receivable and storage turnover of urban beauty were significantly lower than those of the same industry. Guo Sizhi, director of marketing of Yao Cai securities, believes that the company has done a good job in logistics, materials, production and monitoring. Huang De Ji, executive director of Jin Li Feng securities research department, said that the introduction of urban beauty investor promotion will attract many people to the scene, with good product design and reasonable valuation. Professor Ceng Yuancang, a famous financial analyst in Hongkong, said that the city beauty is the leader of the underwear industry in the mainland. < /p >
< p > in addition, there are media reports that the urban beauty "a href=" //www.sjfzxm.com/news/index_c.asp "international placement" /a "has been in full. < /p >
< p > over the past three years, the income and gross profit margin of urban beauty have been rising. The total revenue increased from 36.3% yuan in 2011 to 36.3% yuan in 2012, and increased 2 billion 257 million 600 thousand yuan in 2012 to 2 billion 916 million 300 thousand yuan in 2013. The overall gross margin of the company rose from 24.2% in 2011 to 27.3% in 2012, and further increased to 36.7% in 2013. < /p >
< p > urban beauty operates in a highly integrated business mode, which controls all important stages of the industry's value chain to ensure capacity mobility, maintain the right stock level and deliver goods to the market on time, and provide strong support for the rapidly growing retail network. < /p >
< p > the company has a sound operation structure to directly control the retail network and efficient franchising management system, which is mainly composed of franchised stores and self-stores, to attract and retain franchisees, and to grow rapidly. At the same time, it actively monitors and controls all the important aspects of franchising business to ensure that they strictly comply with the company's retail policies and procedures. The efficient and fast response supply chain management system enables the company to break out of competition and shorten the time for the launch of the product, and keep the inventory at a reasonable level and remain competitive in the industry. < /p >
< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > urban beauty < /a > is also backed up by comprehensive product design and development capabilities. It has constantly developed and launched new products that are popular all over the market. In the past, about 1500 to 1700 new products were launched on average every year. The company invites special product design, research and development teams for each major brand category to ensure that brands are more distinctive. The entire internal design, research and development team is made up of about 60 designers and design assistants. They have rich knowledge of international top or Chinese domestic brands, and are led by 20 years of design director. < /p >
< p > Zheng Yaonan said that the goal of urban beauty is to continue to consolidate its position as China's leading body clothing enterprise and become one of the leaders in the global industry in the future. At the same time, we will continue to enhance brand awareness by enhancing consumer shopping experience, increasing media exposure and sponsorship activities. In addition, we will continue to optimize product mix and product design and enhance our development capabilities to keep abreast of the latest market trends. In addition, we plan to enhance supply chain and logistics management capabilities to optimize product replenishment, freight coordination and quality and inventory control. We will optimize information and human resources management systems, strengthen self shop and franchise management, optimize production planning and inventory levels. Urban beauty will also select acquisitions, brand or product opportunities and further establish strategic alliances, continue to improve the company's profitability and core competitiveness, and continuously consolidate the position of China's leading body clothing enterprises to achieve sustainable growth and create maximum returns for shareholders. To further expand the market share, the urban beauty continues to expand its geographic coverage and increase market penetration of existing brands and new brands in addition to increasing the sales growth of the same stores. < /p >