Chongqing Century SHOW Will Be Unveiled To Buy Luxury Goods In The Same Price As Europe And America

Yesterday, He Qian, chairman of Chongqing business group, visited the "series of interviews with Changjiang Economic Belt", revealing that the "century SHOW" made by the group in the bonded port area will be unveiled in the near future.

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"Located at the first floor of the bonded exhibition and trading center of the bonded area of the tan tan, using the cross-border O2O mode of operation, that is, offline experience + online consumption.

Its business categories include clothing for men and women, shoes, bags, children's wear, accessories and other international first and second tier luxury brands and designer brands.

At the same time, "century SHOW" has more than 2000 parking spaces on the sidelines.

Yesterday, in an interview with the morning paper reporter, He Qian said that there are two ways for people to shop in the "century SHOW": first, to "century SHOW".

Try it on, after experience, at the scene by computer.

The two is to directly register on the century shopping platform or micro mall line to select the order for goods.

He Qian introduced that "century SHOW" adopted the mode of self marketing in Europe and the United States, which reduced the link of intermediate suppliers.

The price of goods can basically be kept equal to that of Europe and the United States, and some luxury brand goods are cheaper than traditional retail stores by more than 50%.

For example, a luxury bag, the local retail price is about 20 thousand yuan, while in the "century SHOW" only about 10 thousand yuan.

In addition, the business group will further develop the Chongqing market in the future, create a chain of chain stores, and expand the Yangtze River economic belt to the southwest and the middle and upper reaches of the Yangtze River.

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How red is luxury? In 2013, Michael Kors, a luxury luxury brand, ranked eighth in a number of veteran luxury brands with a market value of 16 billion 500 million US dollars, while Kate Spade reported that its 2013 third quarter sales even rose by 76.4% over the same period.

In the past two years, Michael Kors, Tory Burch, Kate Spade these luxury luxury brands have replaced the Chanel, Dior, Louis Vuitton and so on, becoming the most popular hot pursuit of seafood shopping.

It is not hard to see that last year, the global luxury industry was hit by a low level in China. Many brands were caught in a "closed shop" trend, but more and more light luxury brands began to live together with the old luxury goods stores.

The simplicity, trend and personality of light luxury brands cater to the fashion spirit pursued by modern people. Compared with luxuries, the more acceptable price is the most important reason for the luxury brand to become the "blue ocean" after the weakness of the luxury market in the global market.

For example, the price of light luxury brands represented by Michael Kors, Kate Spade and so on are mostly around 400 US dollars, while the entry prices of traditional luxury brands such as Louis Vuitton and Gucci are priced at US $1000.

However, the intensified competition among brands has begun to make many luxury brands have to sell through deep discount.

For example, not long ago, Kate Spade launched the 71% off special sale promotion campaign on the US official website to let many fans who love it crazily grab goods, and sigh that it has more and more "cabbage products" flavor.

According to the latest information, Kate Spade and Michael Kors have shown signs of hard sales and gross profit margins. All these make light luxury brands more and more like the fast fashion of luxury goods industry. Once the price and update speed can not meet the needs of consumers, sales will stagnate immediately.

How to get out of this predicament is the biggest problem faced by the current luxury brand.

Lightweight luxury brands need to be vigilant.

Just as Michael Kors has won a big win in the contest between Coach and Coach, it is precisely because Coach's conservatism has given Michael Kors more opportunities to shine.

Conservative single leather products and repeated old designs, and hope to rely on the inherent leading position, obviously can not keep pace with the development of the times.

The light and luxurious brand of the rising star, in addition to the leather goods, also produces glasses, watches, shoes, jewelry and all the surrounding products, even home, providing one-stop service and experience.

But in order to keep up with the trend elements, even at the risk of "plagiarism", attracting customers with the advantage of low price, but risking the risk of becoming a fast fashion brand, once the impression is formed, it will be hard to restore the image of the light luxury brand.

Therefore, if the luxury brand wants to maintain its vigor advantage, I still need to make more efforts in design innovation.

After all, with the hat of luxury, we must be able to afford the price that consumers pay.