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What Is The Future Market Of Outdoor Clothing Market?

2016/3/10 16:16:00 54

ClothingBrandDown Jacket

outdoors

clothing

Where is the market for the future? It's too dangerous, too far away and too small to wear to climb Mount Qomolangma. People actually need more functional clothing that can be worn in cities.

What is outdoor?

What is outdoor? Beautiful natural scenery, exciting experience space, a beautiful background, a free and adventurous way of life.

Nowadays, reality TV shows are more and more popular. More and more stars are appearing in the outdoor costumes. Suddenly, the outdoor is becoming fashionable. At the same time, it is outdoor.

brand

The celebrities in the entertainment circle also rose more, from early Peter Ho to Han Han, the camel, Wang Feng as the Pathfinder, later Tang Wei, Fan Bingbing, Wang Luodan and so on, and the first and second line stars who came into contact with the outdoor circle.

Down Jackets

There are many signs that outdoors clothing seems to have more use in urban areas.

But what is outdoors? Forget the ads and brand promotion rhetoric, return to innocence, outdoor is everywhere outside, so we talk about fresh air, nature, sports, health, climbing Mount Everest or other such peaks is actually a more extreme example of outdoor, it is easier for more people to go public relations in urban forest.

In fact, wearing the term "functional clothing" is rather odd. What clothes are not functional? In the early days of human civilization, it was still a "fig leaf". No, it was intended to be a walk in a city country park. If the campers sold him the clothes to go to Mount Everest, what would be good enough for them to use? How many practical influences did those extreme lightening on a family who drove a raven to camping? Perhaps the product staff had worked hard to reduce the consumption of this stove by 50 grams of consumers.

Sometimes, I also don't understand why people always carry a sleeping bag that is suitable for such a cold environment in Antarctica to go camping in Sen Ling park. Why?

When outdoor is becoming a way of life, the industry needs more products that can be worn on the streets instead of climbing Mount Everest.

It can commute, keep healthy, protect the dirty air, and keep the environment sustainable. To meet outdoor clothing such as short distance outdoor adventure may be the trend of the future, and melt into a part of life style!!

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