50 Thousand Yuan Business Plan: Baby Souvenir Shop

According to the statistical bulletin issued by the fifth national census, infants and children aged 0 to 3 years in mainland China accounted for 70 million, of which 10 million 900 thousand were in the city, and 17 million 500 thousand babies were born every year.

Data from relevant research companies show that the mainland's mother infant market has a market scale of about 80 billion yuan a year, and infant souvenirs are one of the branches of the market, and the market prospect is quite broad.

The family planning policy has made the "6+1" structure family pattern universal. "Little Emperors" undoubtedly become the focus of family consumption.

Data show that the average consumption level of baby souvenirs in provincial capitals reaches 300 - 500 yuan, and some families still far exceed this standard.

The popular baby souvenirs in the market include: hair pen, fetal hair painting, hand and foot show, etc.

The hair painting is the combination of the baby's lovely and lovely image and the character cartoon, and then the hair is made through its hair to make the arts and crafts.

The hand and foot show is to print children's small hands and feet, and pour them into three-dimensional models with polymer materials. With all kinds of cartoon pictures and parents' blessings, children's fingerprints and palmprints are clearly discernible and have high family commemorative significance.

The production technology of these products is now maturing, and the price varies according to the material.

If you choose to join the company, the business requirement for technology is simpler and more suitable for the first time entrepreneurs.

Initial investment is not much, with a Wuhan store investment standard as an example, 50 thousand yuan can be opened.

Such stores generally choose large hospitals (especially women's and children's hospitals), and there is a large community nearby, which facilitates centralized marketing.

The way of publicity is to recruit salesmen and implement the one-to-one marketing method of distributing brochures.

For example, when a salesperson sees a parent holding a child, he does not talk about making souvenirs. He can start with "hairdressing". For example, "baby is really cute, but the hair is a little longer", the psychological distance between parents and parents is shortened. The best time to distribute information to hospitals is between 6 p.m. and 7 p.m.

In order to create the word of mouth effect, we should use high quality and preferential service.

The power of word of mouth is great. To win more customers, we must first provide more convenience to our customers.

For example, the established area can provide free door-to-door service; cumulative consumption can provide a certain degree of value for goods and services; it can also be contacted with paediatric experts to provide free child care consultation for target customers.

All these can improve customer's trust in products and loyalty to businesses.

In addition, because the general stores do not have the direct condition to directly produce the fetal hair painting and the hair pen, customers are most concerned about whether the hair will be mixed with other things or mixed with others.

Therefore, we must strictly manage the process, numbering, archiving and archiving can allow customers to participate, while undertaking the credibility of products.