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Smart Little Women Do Four Gentle Means Of Sales.

2008/7/24 15:46:00 26

For any marketer, it is the same way to use the so-called "weak" marketing: treat customers honestly, trust the other party, adopt a "listening style" negotiation mode, and use "reverse" sales language.

It is said that most of the elites of marketing are very "face". They are generous, enthusiastic, proficient in accidents and proficient in business. They are all powerful and confident.

However, good people often sympathize with the weak. If your product is excellent, the price is reasonable, the proper use of the charm of the "weak" and the use of the "reverse" sales language often lead to unexpected success.

Yun is a salesperson of an enterprise.

Last year, Yun was awarded the gold medal among many salesmen.

This is incredible.

Yun is not as handsome as a young man. He is of medium height, slightly skinny and not very talkative. He can not even see "youthful vigor" except for a pair of limpid eyes.

When I first met Yun, I was in the supply department of the company.

Yun quietly stood at the door, and timidly said, "excuse me, is this the purchasing section?"

Then, I walked slowly to the desk of the respondent: "I heard that I need..."

If you want to say it, stop it and give it to your partner.

The voice was full of confusion and helplessness, as if to say, "brother, help me."

The clear eyes are full of honesty, which is a little "I see you pity".

I can't help sighing, "Oh, it's really hard for her."

Next, Yun came again several times.

Every time before walking, he would ask, "when shall I come?"

Every time you arrive on time, you will sincerely consult with the other party: "how do you do it better?"

In fact, Yun is still very professional in business.

Whenever someone asks about the product, he can make a few simple sentences with clear whispers, and often add, "am I right?"

Before the arrival of Yun, there have been several salesmen, because it is not urgent to use, originally ready to sign a contract after a month.

But Yun only spent half a month, and the contract was signed.

In the words of the boss, "people are reliable, products are good, and prices are moderate. They can be ordered first."

I don't know if Yun has done anything like "little action" below. I have never seen anything unusual about Yun.

Yun is always so quiet, so frank, so "need help", so that people want to "help her."

What kind of magic did Yun use? Maybe it was a smile when the eyes collided.

Every time I come, I will pay special attention to it.

When I signed the contract, my outsider was very happy. I also ate several walnuts and a jujube brought by Yun, which is said to be a specialty in Yun's hometown.

Yun let me think of the purity of the angel and the weak, but always feel gentle and warm.

Think about it, marketing and other marketers are really different.

She first promoted the honesty of a "little woman". She succeeded in using people's sympathy for the weak, and the camp got help and trust.

Second, the "reverse" sales language has been successfully applied.

She did not use the conventional "next time I will come again", "we will do this" and other "expression" statements, but to take "when do I come to better", "how to do better", "this is right" and other interrogating words, fully respecting the other side's opinions, fully understand the needs of the other side, so as to better meet the needs of the other party, and lay the foundation for winning the order.

She did not use any conventional "compliments", but it reflected "I know you do" in respect.

Third, successful use of the method of listening conversation.

She did not, like ordinary salesmen, adopt a perfused selling language, much less like some salesmen, and even compete with customers.

She just listened quietly, timely and simple answers, occasionally smiling, and slightly slower intonation. Since letting the other person feel her "professional" and creating a harmonious atmosphere for negotiation, the time to get the information from each other and to think about how to answer it can be said to be "get the most" and "lose the least".

Fourth, successful use of the charm of a smile.

Some salesmen are always talking about what business is like "the eight classics". They seem to be prepared to fight a war of life and death.

These people do not understand that smiling can narrow the distance between heart and heart. A calm and friendly smile can even soften the bottom of the heart and add trust and friendship.

I remember an article saying: "who has the heart to refuse a smiling face to welcome the lovely little woman's request?"

Comment: don't say that this is just a marketing method that only applies to women.

It is the same for any marketer, using the so-called "weak" marketing: treat customers honestly, trust the other party, adopt a "listening style" negotiation method, use "reverse" sales language, use inquiring recessive "compliments", and use appropriate language to show friendliness, and if applied well, your performance will be greatly increased.