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"Beijing Swimsuit" Sparked Controversy

2008/7/25 16:49:00 24

"Beijing Swimsuit" Sparked Controversy

With the approaching of the Olympic Games, the competition of all kinds of sporting goods design is becoming more and more intense. The efforts of designers will soon be seen.

And the interesting part of the problem also appeared at this time. Designers' intelligence and intelligence even caused more and more denunciation. The problem of "over design" appeared: "Beijing swimsuit" is an example.

Speedo, the swimsuit maker, LZRRacer, the super swimsuit LZRRacer developed by the Beijing Olympic Games, nicknamed the "swimsuit".

It has made amazing achievements. Since its publication in February this year, it has helped create nearly 40 world records.

In order to increase the chance of standing on the podium, swimmers have changed their new swimsuits in Speedo and are willing to tear up contracts with former sponsors.

However, the Speedo swimsuit incident sparked a big debate: is high level swimming a competition among athletes, competition between athletes and water, or competition between money and technology?


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