Footwear Industry In Sichuan Speeds Up Market Expansion In Europe

Seize the opportunity to accelerate the domestic industry pformation and the high cost of labor force, Sichuan shoe enterprises are making every effort to expand their market space in Europe.

In August 18th, reporters learned from relevant departments that the total export volume of footwear in Sichuan last year amounted to US $270 million, an increase of 63.7% over the same period last year.

The expansion of Sichuan shoes in European space is mainly due to the accelerated pformation of EU member industries and the rise of local labor costs.

According to the introduction, the minimum wage per hour for Western European workers should not be less than 15 euros, almost equivalent to 165 yuan.

Such a large labor cost makes more European enterprises choose to quit from the low-end processing and assembly field, and instead focus on R & D, design, brand and capital management.

"The results of economic and trade activities held in Sichuan last month from the beginning of last month show that the quality and low cost of labor in Sichuan can effectively cooperate with famous European enterprises, so that both sides can make a profit together."

Sichuan province commerce department disclosed that in the Sichuan European Economic and trade activities week, Chengdu signed the export contract of six hundred thousand euros with the bran shoes company and Italian company, and at the same time, a number of enterprises in Chengdu will also produce five thousand pairs of women's shoes and tens of thousands of suits for the French company.

If the quality of these products is reliable, the foreign party will place additional orders and cooperate for a long time. "OEM will be a can opener for Sichuan shoes to occupy the European market."

The ambitious Sichuan shoe enterprises are not only satisfied with OEM production, but the importing and exporting enterprises have become a direct way for local shoe companies to improve their technological content.

"A clothing shoe and hat company in Paris is one of the largest clothing and footwear production and operation groups in France. It has reached a cooperation agreement with Sichuan nine star clothing company. Its head of the company will go to Sichuan to inspect and implement the cooperative factory building in October of this year". The provincial business Department revealed that Sichaun Business Vocational College is also actively consulting with Italy shoemaking Institute to jointly run schools. The aim is to make use of the highest institution in Italy footwear industry to train senior professionals in Sichuan footwear industry.

Sichuan, which suffered an earthquake in May this year, has received widespread sympathy throughout the world. It also helps Sichuan shoes to enter the European market.

The chairman of the Italy Association of shoes and footwear experts once said, "Sichuan is still beautiful after the disaster. Sichuan enterprises after the disaster are still full of vitality, and we will firmly cooperate with Sichuan enterprises in their confidence."