Jeans Enterprises Must Take The Road Of Industrial Adjustment And Upgrading To Cope With Adverse Environment

In the face of the difficulties and adverse factors faced by the textile and garment industry since this year, how can the textile and jeans industry digest various adverse factors, cope with the crisis, seek sustainable development, and realize the adjustment and upgrading of the industry? At the 2008 China Textile and Jeans Clothing Industry Development Working Conference (Guangdong) held in Guangzhou on July 21, leaders from the China Textile Import and Export Chamber of Commerce, China Knitting Industry Association, China Commercial Federation, and the National Standardization Technology Committee Experts and representatives of nearly one hundred textile and denim garment enterprises in Guangdong Province conducted heated discussions around the hot issues concerned by the above industries.

Judging from this year's situation, the textile and clothing industry is facing an unfavorable development environment. Affected by the US subprime mortgage crisis and the financial problems in Southeast Asia, the global economy has slowed down and the international market demand has declined, which has greatly impacted the domestic market, of which the most serious impact is on small and medium-sized textile and clothing enterprises. At the same time, under the multiple pressures of high labor costs and plateau material costs, enterprises are facing more severe survival pressure, especially for textile and jeans enterprises in Guangdong Province that have long relied on exports. Cao Xinyu, Vice President of the China Chamber of Commerce for Import and Export of Textiles, stressed when comprehensively analyzing the current situation of textile and clothing exports that the current difficulties and problems encountered by the textile and clothing industry cannot be changed in the short term. In the face of such adverse factors, enterprises must take the road of industrial adjustment and upgrading, pay attention to improving the added value of products, achieving brand development, and achieving innovation in technology and management, Improve brand contribution rate and technology contribution rate.

Hu Min, Director of the Clothing Department of the China Chamber of Commerce for Import and Export of Textiles, introduced the trade environment of the textile and clothing markets in the United States and the European Union, and pointed out that the current demand of the United States market continues to decline. Although the demand of the European Union market has increased, the threshold for technical barriers to China's textile and clothing products is very high. Therefore, there are still many variables in the export situation of China's textile and clothing enterprises next year. China's textile and clothing enterprises urgently need to improve their resilience and innovation ability to cope with unknown risks.

From the current market sales of jeans, with people's pursuit of fashion freedom and leisure lifestyle, the market ownership of jeans has increased, and has become an indispensable clothing in life. At the same time, the degree of product serialization is getting higher and higher, extending from jeans and jeans to vests, hats, toys, backpacks and other series of products, especially children's market has great development potential. Wang Yao, deputy secretary-general of the China Business Federation, when analyzing the sales situation and development trend of the denim clothing market, believed that the development of denim clothing is increasingly pursuing environmental protection and thinness in the fabric, and more fashionable and personalized in the style. Brand enterprises should fully tap and utilize the development potential of the market. The key is how to improve the unit price in marketing, Let consumers change from simply buying a dress in the past to matching a series of full sets of equipment.

The 2008 Working Conference on the Development of China's Textile and Jeans Clothing Industry was hosted by Guangdong Textile Association. Xu Jian, Secretary General of the Secretariat of the National Garment Standardization Commission, gave a detailed explanation of the problems in the application of the new industry standard "Jeans Clothing". In addition, the relevant technicians of American Cotton Company and Clariant Chemical (China) Co., Ltd. also made a detailed introduction to the American cowboy market, European and American textile cowboy standards and environmental protection dyeing application process.