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An Alternative View Of Marketing Personal Time Management

2007/11/26 10:11:00 41652

Some people say that "marketers can use their own 1/3 time to do their job well", but even so, there are still many marketers who can't do their jobs well, and can't grasp their 1/3's working hours.

I have seen a lot of information about "time management" and have received similar training in time management, but there is little profit.

For example, "through the time list" to manage their time, I feel that many marketers can not do it, because sometimes, as a marketing person, time is not controlled by themselves.

As Mr. Yu Lei wrote recently in an endless conference published in the column of the twenty-first Century economic report's field management column, it takes time for meetings to occupy the same time of thinking, and so is the director of operations and bosses, let alone our nameless little foot, an ordinary marketer.

Although we will not occupy our time by "endless meetings", we can be confused by the orders and instructions of our leaders who are more senior than ours. We can be very anxious for a meaningless report and can spend much of their work energy for the daily trifles of some markets.



"Doing important things, not urgent things" is a classic of time management that everyone knows, but many people can't do it.

It is not that we do not want to focus our time and energy on important tasks, but when leaders take a good idea out of their heads, we must give up all the important jobs we have on hand and get busy with this "most urgent and important task".

Of course, you can continue to do what you call "important things", but at the same time, you may have lost the chance to do things.



After doing urgent things, doing important things, doing important things, and busy with some "off the hook" entertainment, marketing people often do not spend much time on real "effective things". Even so, after a day of exhausting themselves, their work will naturally not improve.



How should marketers manage their time?

As a marketing man who has been rolling around for several years in the marketing field, I have my own opinion:



First, manage your superiors well.

Your superiors are the controllers who control your pulse. They can give you enough time to work or give you enough time to kill.

Of course, you can't prevent your superiors from making blind decisions, but you must be able to instill your will before making decisions, or communicate with your decision making after making decisions, so that your leadership's decision will be conducive to improving your "executability".



Two, manage yourself well.

No matter how many reasons you may be busy with the work that does not matter, there is a reason why you must strive for more work hours, because first you are a "worker"; no matter how many reasons you have to kill your working hours, there is a reason why you must work efficiently, because marketing people must first learn "efficiency first".



Three, properly authorize your subordinates to share your work.

The effective use of other people's ability and energy and more time for yourself is an effective way of getting time.

As an efficient leader, you must learn to properly empower.



Four, what if your position is not high enough?

You should learn to use your colleagues and learn to integrate resources around you.

It is always easier for you to do a job together than yourself, and it is easier to make use of the necessary tools and resources than to follow the rules.



Five, learn to "engage in social activities".

Although some work needs to be completed, there is no need to do it conscientiously, because this work is probably the product of "entertainment" between leaders of enterprises. It is a official article that leaders see to their leaders. It may also be that your duty range or role can not get accurate digital management reports.

Because of these tasks, even if you do it earnestly, the leadership will not necessarily be needed; even if the leadership needs, you can't do it seriously.



Finally, I would like to use my own personal experience to alert all marketers: if your position is high enough, please don't be too bureaucratic or assign your subordinates any work at random, because his time is your time; if your position is not high enough, then learn to break time and break away from the problem. The most important thing is to learn to "do the right thing, not just the right thing."

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