Competition In The Clothing Market: Win In The "Delivery"

Since it was formally launched in October 18, 2007, it will not be long before Vincent will launch a new marketing strategy, with praise and doubt continuing. To be sure, its appearance has brought a lot of touch to the traditional clothing enterprises. Whether it can continue to develop or not, it has greatly promoted the development of e-commerce in China's clothing industry.

Recently, vancl Another 5 million yuan has been smashed. Since July, the POS card consumer service has been launched nationwide. Consumers can enjoy the convenience of online shopping when they choose the payment method of cash on delivery. The delivery service of van customer service is obvious to all. I feel as if I am an ordinary consumer. I am satisfied with the delivery speed and product packaging as well as the attitude of the courier. In particular, its first out of the box trial service is from the consumer perspective, and therefore retain a lot of consumers' hearts.

And all of this benefits from the logistics system built by fan Kai Cheng. " Feng Da It is a wholly owned subsidiary of Fan Cheng pin's logistics company. Van customer is not the first B2C platform to eat crabs. Before that, excellence, Amazon and Jingdong mall have their own logistics companies. At the beginning of this year, after obtaining $150 million in financing, the Jingdong mall took up 50% of its service capacity for warehousing, distribution and after sales to support tens of billions of sales. Liu Qiangdong, President of Jingdong mall, said that the convenience of logistics affects 70% of the shopping satisfaction, and the demand for logistics is higher and higher.

Back to the traditional clothing brand, seven wolves, Lining, UNIQLO, JACK&JONES... In the face of the rapid rise of e-commerce market, more and more traditional clothing enterprises are entering B2C customs and exploring the transformation of marketing methods. Whether it is cooperating with Taobao mall or other platforms or establishing independent online stores, the terminal service of logistics system linked by e-commerce has become one of the focuses of consumer attention. Delivery service must not be ignored by enterprises.

The tradition that just entered B2C Clothing enterprise At the beginning, you can lease the warehouse by yourself, entrust third party management, pick up goods, distribute goods, and entrust third party company logistics company to deliver, so as to save manpower and material resources. However, the problems such as the closure of express business, the incorrect delivery of goods, slow delivery and slow return may become a bottleneck for the rapid development of e-commerce. Therefore, when developing to a certain stage, we should start recruiting professional B2C logistics talents, and gradually build logistics distribution teams in key cities. Although the cost of self built logistics is not small, it can achieve instant results in ensuring timely delivery, providing personalized service and improving user impression.

　　 Editor's comment: the focus of e-business competition has gradually shifted from the commodity and price of the front desk to the back-end logistics and after-sales service. Only by enhancing competitiveness from products, logistics, services and other aspects can the e-commerce platform be recognized by the market and really accepted by consumers.