Adidas And Taobao Internet Strategy Cooperation
The strong combination of brands can always help.
Yesterday, sports brand
It is understood that the flagship store of Adidas Taobao mall is directly operated by Adidas sports (China) Limited, and Adidas's many sub brands are online at the same time. This is the only way to find such a complete product portfolio in the Adidas brand center of Sanlitun, Beijing. The first phase of Adidas will launch more than 200 products online, and plans to gradually launch all products on the line. Shops are not subject to shelf restrictions. Adidas Taobao mall official flagship store will also break the idea of selling goods on the Internet. All the new brands will be displayed online to consumers at the same time. At the same time, the discount area will be opened to form a multi product line integrated operation.
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