"Release Yourself, Be&Nbsp, Better" Market Activities, Unveiling Li Bingbing's Advertising Film.

Li Bingbing was interviewed by the media.

Li Bingbing and Adidas behind the scenes team interaction, tells Li Bingbing "release oneself, Be Better" story and talk about cooperation experience.

　　 Adidas Mr. Bi Baoyuan, vice president of Greater China market, announced the launch of Adidas 2010 Autumn women training series "releasing Be Better" market activities to unveil Li Bingbing. Advertisement Slice.

World leading sports brand Adidas Announces 2010 Autumn women training series market Promotional activities, launched a new campaign theme "release oneself, Be Better", hoping to encourage women to improve their mentality and posture through sports, so that they can face life and work better in a positive physical and mental state. Li Bingbing, a famous young actress in China and Miss Kim Ma Ying, attended the media release as a spokeswoman for Adidas women training series. He first accepted the whole process of Adidas sports team, and encouraged women to join in the movement to improve themselves.

Adidas formally signed in March this year. Miss Li Bingbing has become the spokesperson for her women training series. Since then, a series of print ads featuring yoga and dance have been widely praised and brought about a feminist movement. Referring to the cooperation with Miss Li Bingbing, Mr. Bi Baoyuan, vice president of Adidas Greater China market, said: "Li Bingbing is very keen on sports, and with the theme of the new season, Adidas has equipped her with a professional team to make special plans from various aspects such as physical training, sports nutrition, and installation options, so as to help her get better from two aspects of mentality and posture." Miss Li Bingbing said, "I am very satisfied with this group of advertising images. Before the shooting, Adidas was equipped with a professional team for me. According to my personal condition, I formulated "Be Better" plan to help me adjust all aspects of my mind and body, so that I can be confident in front of the camera.

Li Bingbing, Adidas's signing coach Lin Min and Adidas's product expert Li Lifang, also came to the scene as a member of the team behind the scenes. She answered the confusion of female consumers from the professional angle of daily fitness and sports equipment selection. Adidas signing coach Lin Min has brought together a series of yoga, dance and boxing exercises with a number of fitness coaches for live women.

In the next month, Adidas will launch its own "Be Better" shopping mall roadshow in various places. At that time, Adidas's behind the scenes team will come to the roadshow to provide consumers with professional advice and tailor-made "Be Better" plan.