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Skech Has More Than 100 Outlets In Mainland China.

2010/8/24 20:20:00 94

Although the joint venture was officially stationed in China at the end of 2007, the US footwear brand Skech (SKECHERS) has proved that China is highly competitive.

footwear

Markets still have room for latecomers.

In less than three years, the young leisure sports brand has more than 100 outlets in mainland China.

Yesterday, Skech, chief executive officer of China (Asia), who was in Shanghai to attend the Asia Pacific sales conference, told the business daily reporter that with the increase of popularity and the expansion of the network, the sales realized by Cage in China in the next year will be at least 50% growth in the year of.

Skech, founded in 1992, originally operated only special practical boots (used for police or forestry workers) and suede leather.

The skating shoes

But the implementation of the product development route and the global distributor strategy with the fashionable and personalized young people as the audience soon opened the door to the brand. After 7 years, it was able to be publicly listed on the New York stock exchange market (Code: SKX).

To date, Cage has diversified operations, designing, developing and marketing Cage's brand of men, women, children's shoes and several other products. It sells more than 80 million pairs of shoes every year in more than 100 countries and regions around the world, with a brand value of more than 1 billion 400 million dollars, ranking second only to Nike in the US footwear market.

In China, even though Skech had launched a dealer in 2002,

retail

But it was only five years later that he joined Cage, China's joint venture with Hongkong based international garment foundry, to be regarded as the beginning of the official development of the Chinese market.

Chen Weili, who is also a CEO of Lian Tai enterprise, said yesterday in an interview with a Commercial Daily reporter that he had worked with international costumes and footwear giants in the market development of Cage.

It is reported that last year, Cage launched the shape-up shaping shoes in the US market has occupied 70% of the same market share, Chen Weili said, this kind of functional footwear products will become one of the key development direction of Skech.

At the same time, the dual strategy of retail channels has helped Cage expand rapidly.

Chen Weili said that at present, Skech has opened stores in Shanghai, Beijing and Guangzhou by way of direct operation. Shanghai alone has more than 30 places, and will increase to 60 next year. In a wider two or three tier city, distributors are the main force of sales.