Zhang Shouhui: How Can We Bring Marketing Into The Community?

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Today, social networking sites and socialization.

In short, if the marketing tools such as search engines bring instant benefits, then the community network marketing will bring long-term loyalty consumers.

How can we get marketing into the community? We have done the following things:

The first is to collect blogs and social networking sites with heavy traffic in the lighting industry and pay close attention to them.

Read the above articles carefully and express your views.

These views are our repeated and valuable contents, which can arouse the interest of bloggers or website users, keep the dialogue going on, and continuous dialogue can attract more people's attention.

Secondly, we set up 15 corporate blogs on the most influential blogs and industry websites in China, and update one to two blogs every week, such as "N tips for maintaining lamps and lanterns," and "where are the lamps to be lit best?"

In order to increase interaction, we do not regularly put forward some discussion topics in the hottest groups in the industry, such as "what kind of light are you like?", ask group members to design lamps and lanterns. This topic has aroused heated discussion on the Internet.

We reply as much as possible to people who talk to us online.

Because when people search for a product or service, there will be many things in the search results, including positive and negative, and our own opinions and responses must also be included in these contents.

We will make more responses to negative reviews, pay more attention to user feedback, while users will be respectful at the same time and will give more praise to them.

Facts have proved that the better the interaction, the higher the reputation it produces, while increasing the user's trust while shaping the brand.

Two or three months after this insisting, our tracking system found that users with geometric multiplier began to patronize these blogs and platforms frequently, and the corresponding network evaluation and telephone contact times also increased, and product word-of-mouth was getting better and better, and enterprise information also slowly ran to the front page of search engine.

Through continuous marketing operations in these communities over the past year, the lamp manufacturer has increased its value by 20 million in the year.