A Model Of Industrial Cluster Pformation In China Textile City

"Before, I always thought Shaoxing China.

Su Baoyan, vice president of China Fashion Designers Association

In the first half of the year,

Stationed in hot spots

The brand effect of textile city is obvious.

Zhang Genhui, from Haining Xun village, is an operator of the six curtain curtain Market in the north of the textile city. Since the end of 3 this year, he has not been resting. He has been busy negotiating business and sending and receiving goods every day. The rising turnover is far beyond the expectation of Zhang Genhui when he first entered the market. In less than 3 months, his sales volume was close to one million yuan.

"Choose here, value!" Zhang Genhui said happily.

Like Zhang Genhui, in the first half of this year, a total of 2243 self-employed and 388 enterprises were "camping" in China's textile city.

According to the principles of market orientation, these new operators are located in eight major products, such as cotton, grey cloth, knitted fabric, woolen fabrics, fine fabrics, curtain gauze, clothing and accessories, home textiles and hotel supplies, etc.

From 1 to June, the turnover of textile market in textile city was 19 billion 989 million yuan, up 21.1% compared with the same period last year, and the turnover of Qian Qing raw material market, which was also booming with the fabric market, reached 13 billion 550 million yuan, up 10.8% over the same period last year.

Developing creativity

Shaoxing wants to design Silicon Valley

In 2009, Luo Zheng, the top prize winner of the Chinese fashion design award, Yuan Dapeng, the top prize winner of the Chinese fashion design award, Yuan Dapeng, the 14 top fashion designer of China's top ten fashion designers in three consecutive years, submitted the relevant application report to Shaoxing creative industry base, and passed the joint hearing successfully.

1/4 of China's top fashion designers come to Keqiao, Shaoxing, which is unique among all the counties in the country.

To develop creative industries, Shaoxing has not only introduced a number of government incentives, but also provided support for creative industries from various aspects, such as the provision of venues and the training of creative talents, including organizing creative agencies to join in talent recruitment fairs according to the demand for talents in the enterprises.

Not only for designers, but for newly graduated students, Shaoxing has also launched the zero cost creative studio of China Light Textile City's creative industry base.

As a public service platform to encourage college students to start their own businesses, the Shaoxing county government will provide office equipment free of charge and give 6 months probation allowance. During this period, the government will also provide creative results docking activities.

The importance of creative industries is also reflected in Shaoxing's active hosting of various events and events.

Following the agreement signed at the beginning of this year with the Shanghai International Fashion Culture Festival and the Shanghai fashion week Main Committee, Shaoxing county will become the Shanghai international dress culture festival and Shanghai Fashion Week conference hall.

According to the agreement, the Shanghai fashion week related events will be held in Shaoxing County, while Shaoxing county is more concerned about the winners of the competitions, and is expected to "get the first place on the platform" and camp in Shaoxing county.

"Shaoxing is a cluster of China's textile industry. The professional events of China's textile and clothing should be held in Shaoxing, and today, with creativity changing the world and fashion changing the world, Shaoxing should take the initiative to make itself the Silicon Valley of textile and clothing design."

Chen Qimiao, executive vice president of Shaoxing textile and garment designers association, said.

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International connection

Textile City fabric pactions active

When the models of red, green and blue were shown, two designers from Korea couldn't help touching the fabric.

Speaking of the trip to Shaoxing, which was just concluded by the Asian Fashion Federation in early July, Shou Lumin, deputy director of the textile and urban construction management committee, is still excited.

"More than 130 Top Asian designers give a higher appraisal of the innovation and fashion of the textile city."

Fashion and rich fabrics make the fashion designers from all over Asia love it.

They carefully inquired about the fabric development concept of the Textile City traders and the judgment of the fashion trend. They were deeply impressed by the product development concept of the "international plus ethnic group" of local enterprises, hoping to take away the fabric samples.

In 2010, the spring and summer of Wei Teng textile, which was independently researched and developed, is popular with new ink and wash styles. It is very popular with Japanese and Korean designers. The Korean designer Ping Ji always requests to take 300 meters of sample fabric on the same day, hoping to make samples into ready-made clothes immediately.

"This communication with designers from Asian countries has been very successful, and there is more direction and confidence in product research and development."

Wei Teng textile designer Xu Yan said.

This is the international exchange of "door-to-door".

Since the beginning of this year, China Light Textile City has also been successful in the "going out" market development at home and abroad.

First is to open a new situation in the sale of fabric in Shenzhen, and then the initial cooperation intention of the Shaoxing economic and trade investigation group and Dubai to establish the marketing window of the light textile city in the local area, and then the first "international fabric purchasing center" in Italy in "the world's fashion capital", and the relevant parties in Moscow also have news that the light textile city will be set up to set up the local market.

Not long ago, Cairo textile and textile wholesale market fabric operators also told Shaoxing County Economic and trade inspection delegation that they will come to Keqiao during the spring fair.

"There are a lot of news like this."

Zhou Rusheng, director of the China Light Textile City Management Committee, told reporters: "last year, we focused on the development of the domestic market. This year, the focus is on planning internationalization. By exploring the establishment of the" Keqiao headquarters + overseas window market "mode, we will open up the two level sub market or exhibition window at home and abroad, especially overseas, expand the radiation range and marketing network of the Textile City, and strive to establish an international textile business circle centered around Keqiao and the main textile distribution center in the world." Keqiao

Transformation and upgrading

Many bosses aim at the clothing brand.

"I have been thinking over the years that what the middle product should do is to make clothes for others, not to mention that the profit is too low, and there are too few things that can be inherited. Only by making clothes can we really make the brand and become a century old shop."

The words of a boss in China Textile City represent the aspirations of many people.

"Tianming textile" is the first attempt.

"Tianming textile" is a trading company in the textile city. It also owns its own weaving factory and orders from outside.

In the second half of last year, the company began planning for the integration of the industrial chain.

Not long ago, the company signed a project cooperation contract with a top ten fashion designer from the creative building. The designer developed a series of clothing for the company, promoted the market and created the clothing brand.

The financial crisis has affected the textile industry, but also broadened the eyes of cloth bosses.

"In fact, it is no big deal for Wenzhou businessmen to buy Pierre Cardin in the industry last year.

In Shaoxing, there are already many fabric suppliers who want to pform to the clothing industry and consult with us about the feasible ways to buy international brands.

Zhou Rusheng said.

Since the second half of last year, as the added value of manufacturing links has been decreasing, more and more textile manufacturers have begun to try to build an international financing, trade, technology and talent platform. In particular, they have intensified their brand operation efforts, trying to open up a "green channel" which is more closely linked with the international market and enhance the profitability of enterprises.

Statistics show that in the first half of this year, the turnover of light textile city group reached 33 billion 539 million yuan, an increase of 16.7% over the same period last year. The half yearly growth rate was the largest in 4 years.

According to the insiders, there are nearly two registered operators in textile city. At least half of them have the strength to extend to clothing and other industries. Once we find a feasible brand and internationalization mode, we will burst out amazing growth energy.