Facing The Impact Of Online Shopping &Nbsp; Traditional Clothing Retail Channels Need Pformation.

According to the monitoring data of China clothing dealer service center, China's clothing production and sales volume all ranks first in the world in the past ten years, and its sales increase year by year, which accounts for more than 10% of the total retail sales of our country. Since 2008, China's garment industry retail channel has been constantly adjusting and innovating, upgrading and upgrading, and the fashion brand has continuously strengthened its new channel mode, such as direct operation, joint operation, trusteeship, online shopping and group buying. At the same time, the traditional clothing dealer agents and franchisers have been constantly impacted. In this context, dealers also need to conform to the development and adjustment of the industry, and online touting is undoubtedly an important way for small shoppers to quickly occupy 300 million online shoppers.

According to China

Regarding this, Cao Lei, a researcher at the China Electronic Commerce Research Center, points out that clothing distributors, especially large shopping malls and department stores, have strong advantages in brand, user, promotion channel and after sales service, especially those of large shopping malls and department stores. They also have obvious advantages in brand, user, promotion channel and after-sales service, but they are also faced with the threat of unequal price under online and offline, which is easy to impact existing channel circulation and price system.

On the line of yintai.com, it marks the beginning of the "big gold" huge online shopping market in China's traditional physical department stores, and in 2010, it is expected to become the "first year" of China's general merchandise industry's collective march into e-commerce.

And as the clothing industry in China

According to the reporter, China apparel network was founded in July 2001, and is the largest portals of apparel industry in China. It provides professional B2B e-business, Internet marketing and other Internet application services, and provides five major businesses, such as e-commerce pactions, network marketing promotion, online advertising distribution, enterprise website construction, and integrity member services.

Since June 2007, we have reached close strategic cooperation with the first Internet listed company of A shares (002095, SZ) at the capital level.

Chen Xuejun said: in the past 10 years, China apparel network has actually done one thing, that is, playing the "bridge" between China and the world's clothing brands and tens of thousands of garment distributors. It has provided services for more than 5000 dealers, and has set up a database of over 100 thousand garment distributors in China.

Whether clothing manufacturers to find distributors, or dealers to find excellent brands, can be achieved through the Chinese apparel network (efu.com.cn) platform.

In addition, Chen Xuejun also revealed: in recent years, China apparel net has acquired or built 51 fashion nets, needle line international popular information network, China clothing network and clothing investment net, and has built up the apparel e-commerce website cluster covering the upstream and downstream of the domestic apparel industry chain, and gradually realized the collectivization operation of the website and the company's plan to impact the gem.