The Development Of Jinjiang'S Textile And Garment Industry Cluster Presents Three Characteristics.

"We are speeding up the construction of the economic development zone, building a" one zone, nine gardens "pattern, through the construction of professional industrial parks, fully integrating resources, optimizing the industrial chain, making the garment industry more smoothly between the upstream and downstream, forming the scale advantage of industrial development.

Jinjiang Economic Development Bureau official said.

The official disclosed that in the current planning and construction of the park in Jinjiang, it includes not only the professional gardens such as Ying Lin clothing, Shenzhen and Shanghai underwear, but also the base of textile machinery manufacturing enterprises and industrial parks such as bleaching and dyeing enterprises.

The construction of these industrial zones will become a new engine for the development of Jinjiang's garment industry.

In recent years, despite the impact of the international financial crisis, Jinjiang's clothing industry has not seen a sharp decline, and is still full of vitality.

One of the reasons for the sustained and rapid development of Jinjiang's garment industry is the agglomeration effect of industrial clusters.

In recent years, according to the industrial cluster development plan, the Jinjiang municipal Party committee and the municipal government regard the industrial cluster economy as an important starting point for the development of the regional economy, guide the pformation and upgrading of the industrial structure in Jinjiang, promote enterprises to be strong and specialized, and vigorously train Industrial Clusters. The government departments and enterprises are well interacted and worked hard to improve their competitiveness, and constantly promote the upgrading of industrial clusters, and form the core competitiveness of industrial cluster development.

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First, "small products create big markets". The value of single products is not high, such as suits, jackets, trousers, underwear and so on. But the sales volume of products is large, and it occupies a large market share.

Jinjiang's leisure jacket, trousers and other products in the market share of similar products in the country is very high.

The two is the "big cooperation initiated by small businesses". The implementation of industrial cluster planning and the formation of industrial clusters have led to the continuous extension of the internal industrial chain of various manufacturing industries in Jinjiang, attracting a large number of business enterprises to enter the raw and auxiliary materials market in Jinjiang, and deriving a number of service oriented enterprises that provide services for the production enterprises before, during and after the production. This has improved the socialization of Jinjiang's production services, and most of Jinjiang's private enterprises have been able to complete the whole process from production to sale without leaving home.

The three is to accelerate the implementation of brand management strategy of Jinjiang garment enterprises. The upgrading of industrial clusters has promoted the visibility and competitiveness of Jinjiang's regional brands, and created conditions for the products to go to the domestic and foreign markets.

In terms of international market development, Jinjiang apparel has been exported to Europe, America, Southeast Asia, Middle East, South Africa and other markets under the support of cluster. Jinjiang has established long-term economic and trade cooperation with many countries and regions.

Because Jinjiang has long adhered to the development strategy of brand internationalization, Jinjiang products have been selling well in the international market, forming a new pattern of export oriented economic development, and making more Jinjiang products go to the world.

To speed up the development of industrial clusters, Jinjiang will continue to implement the leading cultivation project.

We should promote enterprises to become bigger and stronger, cultivate industry leaders, form a development pattern of leading enterprises and large and medium sized enterprises supporting cooperation within the industry chain; play the role of garment industry associations, regulate intra industry competition and strengthen cooperation among enterprises; set up a number of public technology testing platforms, provide technical inspection services for small and medium-sized garment enterprises, develop vocational education, and train more high-quality skilled workers.