The Quality Of Famous Brand Clothes Is Not Qualified &Nbsp; What Can We Do To Retain Customers?

stay Investigation and research Among the 50 customers, whether they are customers of Wangfujing department stores, Yansha shopping malls, new world department stores, and their friends, they are still the main customers of the people's shopping centers such as Auchan, Wumart, and Yi made. Among them, "consumption insecurity" has become the main voice, 38% of them think that there is no consumption safety, and 32% of customers think consumption. famous brand It is relatively reliable; 30% of customers believe that consumption of international brands is relatively safe.

Of the 32% customers, Middle level Income is mainly, their consumption is mainly for the first and second tier brands in the country. They feel more about the quality of their products in personal experience or family consumption, and the frequent events of clothing brand quality events in recent years make them feel increasingly unsafe. Mr. Liu, who works in Yanshan Petrochemical Company, said: "we feel that famous brands and international brands have quality assurance, but they can not afford to spend, and they can make you feel unsafe if you can afford them. This is our consumption situation. The best way is to save enough money to buy famous brand.

Do you buy brand names to achieve consumer safety? 38% of the customers give the answer is negative, most of these customers are white-collar workers. As a civil servant, Mr. Wang and his wife said, "HUGOBOSS, D&G and TOMMYHILFIGER all have quality problems. Who else can you trust? They really want to consume safety unless they manufacture them."

What do we do to retain customers?

2010 can be said to be the year of quality supervision. Taking Beijing as the source, most of the provincial cities in the country have burst out of the clothing quality gate. The topic of the three level of leisure wear in Guangzhou has not yet been launched. The 109 batch of casual wear in Guangzhou's spot checks has exceeded the rate of 30%. Some famous brands including Newbalance, Tony Will, XTEP (01368), love and so on are all on the list. Recently, the Shanghai industrial and Commercial Bureau found out 21 batches of substandard products, accounting for nearly 1/3 of the total spot checks.

It is worth mentioning that in the brand clothing quality sampling inspection conducted by the industrial and Commercial Department of the Yangzhou Development Zone, 4 batches of 5 batch of famous brand casual wear were judged unqualified, and the unqualified items mainly involved fiber content, pH value, color fastness to moisture and rubbing, and acid fastness and perspiration fastness.

It is reported that the pH value (acid-base) exceeding the standard of clothing is the core issue. The standard requirement pH value is between 4.0-7.5. What is the value of pH exceeding the standard? It will destroy the protective layer of the weak acid substance on the surface of human skin. Excessive PH will destroy the balance and resistance of the skin, induce inflammation, induce infection, damage the sweat gland system and nervous system of the human body, and make the skin invaded by other pathogens. PH is too high or too low to irritate the skin. Some of the unqualified products in this survey were pH with a value of 9.1.

　 Under the frequent impact of the "quality gate" of clothing, 10% of the customers in the survey indicated that the discount on the two sections and the various discounts was less than the impulse in previous years. Ms. Wang, who lives in Fuli City, Chaoyang District, said: "before the feeling of pure cotton clothing is better, environmental protection, pro clothing, but now found that the more pure cotton products may bring more harm to formaldehyde. I am now quite against the sale of pure cotton, but is there a lot of potential problems in real silk? Ms. Wang did not sweep the goods in pairs this year, but chose to shop rationally. "In previous years, I would buy a pile of clothes for my relatives and friends as gifts. Now the quality of clothing is so much that I can only choose something else." Ms. Wang said.