DEX Company Sued Bearpaw To Imitate UGG Boots.
November 25th, Deckers Company prosecuted in California District Court Bearpaw Request the court to order to stop Bearpaw imitating. ugg boots 。
According to AngelMartinez, chairman and chief executive officer of Deckers, "the success of UGG has led to imitation in the industry, such as Bearpaw.
Bearpaw misleading consumers
brand
Confusion, repeated imitation of our design, but using inferior materials and processes.
Deckers has said it has been producing and selling UGG boots since it purchased $17 million Australian brand UGG in 1995.
In 1978, UGG boots began selling in the US.
Over the past 15 years, the output and wholesale sales of UGG have increased considerably, including new product lines, footwear products, clothing, handbags and accessories.
UGG has 25 stores in the world, and 2010 has a total revenue of 800 million US dollars.
The relationship between UGG and customers exceeds that of commercial pactions. Customers believe in our products.
Customer trust is our most important asset. This valuable asset is built on product quality and brand culture. We have been committed to developing new products.
Counterfeit products confuse consumers, and these imitation companies will eventually lose customers' trust in them. "
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