"Internal Shopping Association": Another Marketing Gimmick Of Shopping Malls

2010/11/30 9:35:00 87

A shopping mall called reward for employees and VIP customers.

Consumer

You can squeeze it in easily.

After a shopping spree, consumers suddenly realized: is this really the case?

business

Another gimmick?

"I will go there. How can I take part in the activities?"

Wuhan

A consumer forum website circulated.

It turned out that a shopping mall in Wuhan started the "internal shopping Association".

The discount is quite strong. With VIP or shop assistant card, you can enjoy "autumn and winter merchandise 88, 40 reduction, 100 full reduction of 20"; Jin Han Palace 20 percent off; Jin Hans 32 yuan per person (original price 42 yuan per person); coffee 20 percent off; cosmetic area double integral... "

Shopping malls say that shopping saves money with a "hidden rule", which is known by most people who sweep the goods even if the salesmen rush to grab the goods.

Therefore, the attraction of "internal purchasing Association" is extraordinary.

However, pure "internal purchasing" only allows the participation of internal staff. Once joining other consumers, it is unavoidable to have a stunt.

Reporters on the web page saw that followers were asking questions, how can they squeeze in? Soon, a person's response won the popular praise: in fact, it is very simple to run a VIP card.

Now, although VIP has a consumption threshold, it has generally been relaxed to "do cards as long as shopping."

When consumers come back from shopping, they can not help but sigh: merchants are eager to refuse to welcome them, and they want to get caught.