How To Avoid Joining Trap

2011/3/22 15:35:00 85

Join in

It seems to be a hot word in business in recent years.

A good franchising project allows the outsider to quickly enter the market, but at the same time, the market is flooded with various "Bag Companies" that defraud the membership fees.

Why is franchise?

trap

Many? Because franchises generally do not have the ability of chain expansion, they join in order to earn money.

Joining the service system often can not keep up with, such as the continuous support of stores, technological innovation, marketing methods, new product development and so on.

Retail

Observer Chen Yuefeng said, how to identify your joining project is not a hoax?

"The value is not worth joining, it is difficult to judge from the size of investment and the number of franchising stores.

Moreover, the inspection guided by the enterprises is easy to be cheated.

Chen Yuefeng said, the other side can rent a seemingly brilliant headquarters, creating a bustling shop, the illusion of customers, all in fact are entrusted.

Chen Yuefeng said that if you want to find out the true "bottom line" of the franchise project, you can chat with the franchisee owner or shop assistant on the basis of customer identity, estimate daily turnover, analyze customer groups, consumption time and so on.

After a certain period of time, we can see whether the result is consistent with the content provided by the franchisee, so as to judge the honest attitude of the other party.

In addition, you can also find an expert in the industry, such as a licensed expert, to accompany him to inspect.