Creativity, &Nbsp Before Landing, Please Landing First.

　　 Fabric and clothing What does the close interaction between upstream and downstream mean? Originality Collision. Recently, the 2011 fabric enterprises and garment designers will be zeros in China Textile City International. Convention and Exhibition Center Curtain rises, local businesses and clothing in Keqiao Designer Close contact has made both sides fruitful, and the forefront of experts' views on the venue has also made many new business opportunities for Shaoxing's fabric enterprises. What is even more gratifying is that through an effective docking, the concept of "creativity", which has remained more conceptual in the past, has gained a heavy sense of landing.

　　 Appearance and spirit are similar expectations.

Ma Guoshui is the head of Shaoxing County Jun Yu textile company. He has participated in the docking activities of designers and fabric enterprises at many Textile Expo. Ma Guoshui admitted that such activities not only allowed him to directly and effectively grasp the most fashionable and cutting-edge textile material information from experts' lectures, but also allowed him to harvest full orders.

The docking will be attributed to the 2010 China professional fashion designer creative design competition, which is sponsored by the China Fashion Designers Association and China Textile newspaper, and is a high-level professional costume design competition hosted by the Shaoxing County People's government. In 2009, the first China Fashion Designer creative design competition was unveiled as an important part of the 2009 China Fashion Week and the 2009 China Keqiao International Textile Expo.

In the interview, the Chinese designer alliance founder PI Xia said that for Keqiao fabrics, domestic fashion designers have gradually accepted, but they dare not easily sign cards, but also have quality problems. Hang Yu, a designer from the "18 creation China designers union", said she hopes to learn more new fabrics at the docking conference, inspire design inspiration and find fabric products that match her brand positioning. "The fabric of Keqiao is not similar to the first class fabrics, but the key lies in the quality gap. Besides the stability of weaving and other links, it also involves the quality inspection of domestic dyes and auxiliaries. This is the view of many designers during the Spring Textile Expo and fabric designers.

Some experts have suggested that if Shaoxing wants to become the creative center of textile and clothing, it is necessary to improve its economic scale and strength as well as the comprehensive competitiveness of the city as soon as possible, and the fashion and creative industry is one of the most important manifestations of urban competitiveness, which extends the concept of "fashionable city". The fashion and creative industry, which is derived from individual creativity, skills and talents, and transformed the fashion creativity into a huge social wealth through the supporting system of industrial manufacturing, industrial transformation and integration, service industry and financial system. The creative and creative industry based on creativity is the real advantage of the international metropolis and the quintessence of the comprehensive competitiveness of a city.

　　 One stop service from design to shops

The brand marketing management expert invited by this conference has been engaged in business management consulting service for 10 years, and has served more than 60 brands at home and abroad. In his career, he has provided structural management services for red star, and has provided a basic supply chain service for ZARA's fashion shoe production factory. Especially in 2010, 4 fast fashion companies that had been mentored were all invested in venture capital. In his view, textile and garment enterprises should have three "time": fashion, timing and speed. In his speech, he shared a case for the face and accessories Entrepreneurs: the United Thai group, founded in 1965, is a diversified multinational company based on garment manufacturing. Since 1998, the group has explored and implemented a one-stop service strategy from "design to shop", that is, the D2S (Design to Store) business mode.

With the advantages of low land scale and low cost, Luen Tai built the clothing design center to the factory, providing the designers with the non core design services such as fabric library, fabric testing center, popular color research, computer drawing and sample making. The designer of the clothing brand can fly to Lian Tai with his creativity, and the whole design process can be completed within a week. In the past, when fashion design and sample production were made, designers needed to run back and forth between abroad and China, which took about 45 days. This change shortened garment development time by 40 days. In addition, the innovation center of the surface accessories center in the Thai plant provides a display platform for the upstream enterprises. The order can be issued directly, saving the time to pick materials and see samples all over the country.

At present, more than half of the group's turnover comes from 5 world-famous brands such as POLO and FR. Brand developers are responsible for R & D of technology personnel in the city of Luen Thai supply chain city style design and fabric selection. The demonstration effect of this cooperation has continuously attracted relevant enterprises to join the Luen Thai Supply Chain City, thus enabling the core enterprises of Luen Thai and related fabric suppliers and brands to play a synergy role. "China Light Textile City" as a huge market of specialized accessories, the enterprises in it should learn to use their own characteristics to provide services with the advantage of "fast market entry", and help customers to invest in the market at the right time and at the right place at the right cost. Zeng Ting talked about that.

　　 Value after landing

PI Xia is not only the founder of Chinese designers Union, but also the general manager of Shanghai 18 Fashion Design Co., Ltd., she is not only an outstanding entrepreneur, but also an integrator and organizer of Chinese costume design resources. At this docking conference, PI Xia brought her long planned "fashion design center fabric Club plan", which was launched by the Chinese stylist alliance's designer ODM trading platform. The one-stop fashion design center provides surface accessories supply, product development, plate making, all kinds of clothes OEM, trade production services, and clothing brand market operation. At present, the platform has a professional sample room. Every year, it carries on many domestic and foreign brand product design and development. At the same time, it designs and develops thousands of new sample clothes, forming the most representative commercial ODM professional OEM platform in China. "Huge clothing orders undoubtedly need a large number of fabrics to process factories. At present, we cooperate with 1 fabric factories in accordance with the high, medium and low grades of each fabric (according to the fiber properties). The designers and factories of the company purchase the designated fabric suppliers. In addition, the textile mill supplies a certain amount of fabric to 18 creations every quarter, and the company distribus its new fabric to its designers. After receiving orders from the garments designed by the relevant textile factories, 18 will purchase the fabric of the textile factory at a fixed point. " PI Xia said. It is reported that 18 has already formed an alliance with Phoenix Textile in Shaoxing. In 2010, the cooperation between the two has reached nearly ten million yuan.

Mi Haichun, the head of "Ao Mi textile", evaluated the meeting with the word "blind date". He said, "seeing the eye is the first step at the docking meeting, and then there will be more appointments and more interaction." He said that cooperation between fashion designers and fabric manufacturers can help fabric companies expand their thinking and develop new fabrics that are more in line with the market direction.