Footwear Brands Play An Eye-Catching Role In The Electricity Market

2010, China

According to the China Electronic Commerce Research Center, the scale of online retail market pactions in 2010 reached 513 billion 100 million yuan, double that of 2009.

In AI's consultation.

On the whole, the footwear brand "touches the net" form can be divided into two categories: one is the brand exclusive e-commerce mode.

In this kind of mode, foreign brands are represented by hathai passengers.

Hathai guest not only set up the front desk of B2C shop system, but also promoted the management of customer order management, warehousing and logistics optimization in the background.

At the same time, Hayes has also introduced B2B business to build and expand its distribution system.

Domestic brands are represented by BELLE, PEAK, Lining and so on.

For example, Lining has established online shopping centers.

The two is the brand integrated shopping mall e-commerce mode.

The foreign representative enterprise is Zappos, which started the e-commerce project in 1999, and sales volume has exceeded 1 billion US dollars in 2010.

The representative enterprises of domestic brand comprehensive mall mainly include brand of shoes and so on. The annual sales volume of these enterprises has exceeded 100 million yuan.

Footwear is a category between fast moving consumer goods and durable consumer goods, and has the characteristics of fashion consumer goods. The potential market demand is huge.

At the same time, the products of traditional strong brands have the attributes of high technology content, strong credibility, large unit product value and small volume, which provide a foundation for the brand shoe industry to "touch the net".

Behind the success of the brand shoe "touch net" forerunner, its successful experience is worth summarizing.

The experts said that footwear enterprises must have "seven qualities" when they enter e-commerce: first, they should have a full understanding of the characteristics of the footwear industry; two, the information system must be smooth and docking; three, strictly pursue customer satisfaction; four, there is a certain accumulation of time; five, there should be appropriate capital input; six is brand characteristics; seven is a corresponding talent team.