The Present Situation And Thinking Of Underwear Brand Design (Two)

As a brand designer, it is necessary to have some basic qualities, such as the understanding of various fabric properties, the understanding of underwear technology, vehicle types, the understanding of ergonomics, the understanding of women's psychological and physiological needs, and the skillful design and expression means (hand drawing or computer design).

If you want to independently control a brand design, you need more unique aesthetic taste and fashion taste, marketing, product mix, price ratio, brand positioning, product arrangement, advertising knowledge, etc., and have the widest possible knowledge, such as: fashion, clothing, music, painting, sculpture, history and so on.

In a word, the more comprehensive the qualities she has, the more comprehensive the development of the brand that can be harnessed, the more attractive the whole brand culture is, the development of the brand has vitality and continuity.

The designer does the design to meet the market demand, and at the same time, it is also the vane to guide the market, lead the market, and then become the trend consumer.

At present, most women in China meet the basic needs of underwear only. As underwear enterprises, they need to guide women to the rational consumption of underwear. As designers, they should move their own cultural ideas of their brands to customers through products.

Turn them into loyal consumers of brands.

Such a brand can be strong and vigorous.

The most important thing to make a brand is your product. Can you touch yourself?

Is it able to move others?

It is a symbol of brand success and a success of brand designers.

If an enterprise wants to establish its own brand style, it needs to have its own brand operation team and design team.

This is like a leader in a war. The team flag is the sign of your team. If a brand wants to remain invincible in the market competition, the most fundamental and effective way is to establish a unique cultural concept.

Brand design must first give the brand accurate market positioning and brand image, find its target customers, and understand their values, needs, ideas and so on.

At present, many brands have both girls' style and fashion avant-garde style in the whole product planning, taking into account the mature middle-aged women. They hate to have all the women aged 18--45 years old as their customers. In today's market segmentation, they can not only define the style of the goods, but also confuse the consumers' cognition of the brand. Secondly, they should understand the competitors' situation, highlight their own design features and formulate relevant marketing policies; the next work is to make relevant theme planning according to the fashion trend and brand style.

It includes continuity, color planning and series of style drawings.

The popularity of any style has its specific social and cultural background. What is needed in design is to add new ideas and personalized interpretation to every popular element and turn it into its own style.

At the same time of evolution, how much information you have and how much you understand the customer psychology, then your style will be closer to the needs of customers.

Secondly, the designer must have her own personality and her own concept, and this concept also needs continuity. When she understands and advocates her own understanding of fashion and moves the customers through the designed products, it will ultimately depend on the designers' skills and details.