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The Sixth Asian Outdoor Products Exhibition Is Booming Again

2011/8/1 10:39:00 44

On July 27th ~30, the Sixth Asian outdoor exhibition and the 2011 Asian bicycle exhibition were held at the Nanjing International Expo Center, Jiangsu.

The exhibition attracted 452 outdoor brand exhibitors, of which 142 were international brands, reaching 31% of the total number of exhibitors. The total scale of the exhibition was over 50 thousand square meters.

After several years of market cultivation, the Asian outdoor exhibition has achieved a new leap in brand awareness, exhibition scale and the number of professional audiences, and has formed a strong agglomeration effect in the industry.

2011 (first Asian auto show) for the first time in the same phase, with a grand exhibition scale, high-end brand positioning, industry innovation products and technology, to build a professional trade for the audience.

Information platform

This is the highlight of this year's exhibition.

Under the influence of outdoor sports and leisure fashion, the domestic outdoor sports consumption market has been developing rapidly, and the Asian outdoor exhibition has become a platform for promoting the exchange of outdoor products industry at home and abroad.

According to the 2010 annual report of China outdoor products market, the scale of China's outdoor products market has reached 6 billion 970 million yuan.

In 2010, about 15% of China's textile market retail sales were sporting goods, 35% of which were fashion and leisure products, and 2%~3% was outdoor clothing with special properties.

In order to promote the fast and healthy development of outdoor products market, this exhibition has strengthened the industry.

Famous brand

With the introduction of the German Pavilion and the Taiwan region, the scale of the exhibition group has been expanding, and the brand's exhibitors' wishes are rising. Dunlop (Dunlop), Succpard (Suk Padma), Tecnica (Thai Nica), Pacific Outdoor, Montane and other brands are all debuting for the first time. Besides the outdoor sports clothing, outdoor tent, backpack, outdoor sports professional equipment and other categories, the exhibition also includes the intermediate products in the industrial chain links, such as the use of new textile technology made of coffee residue fabrics, washable functional fabrics such as LED lamps, and other innovative products, to inject more product development and application space for the downstream industry.

In order to further popularize outdoor sports culture, the exhibition was held during the exhibition.

Outdoor Asia

Industry forum, fashion show, rock climbing competition, mountain biking and E-Bike test road riding and many other colorful activities to spread the knowledge of outdoor equipment selection and use.

In addition, the exhibition has also set up the awarding design works of the eighteenth European outdoor exhibition closed at the Friedrich J Hafen Exhibition Center in Germany in July 17th, and the exhibition of the award-winning works of the Asian outdoor exhibition industrial design, bringing more innovative design works and ideas to the audience.

In recent years, the sports fitness boom has also promoted the vigorous development of the Asian sports bicycle market.

The organizer of the exhibition, Nanjing Ningfei Exhibition Co., Ltd., hand in hand with German Friedrich J Hafen Exhibition Co., Ltd., together with the leading brand enterprises in the industry, has demonstrated the light carbon fiber mountain bikes and handmade products from Germany and Japan. With the display of many fever grade brands, the first professional exhibition featuring the luxury sports bicycles, garments and accessories has been won the great attention of the market.