Genny Brand Clothing: A Desire To Make A Comeback

In February, SwingerInternational acquired a 50 year old Genny brand.

Genny brand founder is from Prada group's former fashion tycoon DonatellaGirombelli, while Swinger is a high-end brand.

Swinger brand CEOMathiasFacchini is also the holder of Bablos brand, and also has the franchise of VersaceJeans and RoccoBarocco. He plans to lead Genny brand into the global market in the first year and create a sales volume of $800-1000.

Genny brand is expected to be sold in more than 300 stores and independent stores by 2012. Mr. Facchini said: "Genny brand has always had an elegant and mature image, and we hope to maintain this kind of brand.

At the height of its Genny, it became the hot selling brand of the United States, Europe and Japan. Facchini hopes to open the market of China and Russia under the premise of maintaining the above market.

The spring summer series of 2012 will be exhibited in Milan and Paris, and the early autumn Series in 2012-2013 will also increase the display in the US market.

The retail price of pants and skirts is set at $250-400, while clothing such as dresses and coats is priced at $500-1000.

Colangelo plans to retain the heritage of Genny brand, especially when GianniVersace and RebeccaMoses combine the design of brand in 80s and 90s, adding new elements.

Colangelo's assistant SusannaCagnoni has just worked for the Genny brand for 20 years.

In 80s and 90s twentieth Century, Genny brand was always welcomed by professional women by tailored suits and exquisite details.

Colangelo hopes to create a clean brand for Genny.