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This Year China'S Luxury Online Shopping Scale Will Exceed 16 Billion Yuan.

2011/8/24 14:27:00 36

China'S Luxury Online Shopping Scale Breakthrough

Analysys International released data in the second quarter of 2011.

China

The online shopping market of luxury goods reached 3 billion 450 million yuan, and the total volume of pactions is expected to exceed 16 billion yuan, including jewellery diamonds, bags and garments.

According to the data released by Analysys International, in the first quarter of 2011, the scale of online shopping for luxury goods reached 2 billion 900 million yuan, reaching 3 billion 450 million yuan in the second quarter and 19% growth in the chain.

The growth rate in the third quarter and the fourth quarter is expected to reach 20.3% and 32.5% respectively, and the annual turnover will exceed 16 billion yuan.

The rapid development of luxury B2C business in China attracts.

capital

Concern.

Of the 5 manufacturers who announced this year's external financing plan, 4 have completed financing in the year.

In early 2011, Jiapin net completed the third round of the financing of tens of millions of dollars; in March, the network was awarded $20 million investment; in July, Shang Ping won 50 million yuan C round of financing, and today's capital and Jingwei China invested 43 million dollars.

Chen Shousong, an analyst at Analysys International, said that for a long time, jewellery diamond B2C has created a certain scale of pactions through the combination of online and offline businesses.

But the development of luggage and clothing luxury online shopping is still struggling. There is no breakthrough in luxury business. Some websites are gradually shifted from professional luxury pactions to mass brand pactions.

Chen Shousong believes that the main reasons for the difficulty are: on the one hand

interconnection

The problem of fake products, shopping experience and other problems affect users' consumption. Users with the ability to consume are accustomed to buy luxury goods online. On the other hand, online shopping channels are not strong enough, and the quantity and category of goods that can be controlled are seriously inadequate, and the price is also lacking in superiority.

Although more and more online buyers try to introduce some international brands which lack cognition, the effect is not good enough.