The Cosmetics Brand Agent Teaches You How To Choose The Right Products.

药品代理商成功运作一个品牌的关键因素是什么,靠广告炒作?还是人员促销?这些都是过去做市场的主要条件;然而随着市场环境发生变化,单纯广告或是人员促销已不能决定成败,选择好的产品才是致胜的根本条件! 　　如何选择一个合适的产品? 　　1、品牌知名度：经销商都希望做知名度高的产品,但是知名度较高的产品往往利润比较低,占资金多.所以实际上资金回报率不高. 　　2、产品品质保障：如果一个产品投入了资金,突然出现产品质量问题可能导致前功尽弃;好的产品上市前都会经过反复测试验证.如康美欣药妆在上市前都会经过医院应用,其实在医院的销售并不赚钱,目的是经过医生使用后的评价,是否没有副作用,是否功效肯定.满意的产品才正式推向市场. 　　3、价格合理：化妆品类的定价是由企业决定的,代理商往往寻求最低折扣,而忽略了产品的定价是否过高.

The main points of the product, and also the capital, are constantly being introduced, but they are always kept in the twenty products. This is the most effective quantity. 5, choosing a long line product, the time for short-term speculation has passed. Kang Mei Hsin cosmetics only made less than ten products in the first three years, but focused on R & D products, and made a solid market. This is a lot of domestic cosmetics are not willing to do. 6, the product features: at present, there are many explanations for cosmetics, but the most essential part of cosmetics is the need for channels (pharmacies) to guarantee sales, and Kang Mei Xin herbal medicine insists on doing this, so it is the most attractive ingredient in many domestic cosmetics. 4, the number of varieties is moderate, and there are many brands. In fact, many of them are duplicated. Too many varieties are difficult for consumers to choose.