Ruyi? 2012 Interpretation Of The Theme Of China Fashion Forum:

2012 the theme of the Chinese clothing Forum: "building a Chinese clothing brand under the world pattern" is intended to analyze the changes that are taking place in the global economy, culture and fashion. These changes shake the cornerstone of the old order, explore the coordinates, corners and values of Chinese clothing in the world fashion order, trace the operation logic and order of Chinese clothing brands, and explore the endogenous driving force for the development of clothing brands.

In 2012, the three major world economic engines will face and overcome the challenges that are different but closely related. The old order, thinking and mode are beginning to be broken and gradually disintegrated, and new structures, states and rules are emerging and beginning to take shape.

After nearly 20 years of development, the clothing brand ecosystem has been gradually established. However, in the fast developing information age, how to plan the next development and how to deal with the challenges of globalization in the face of new competition?

The so-called integration point is looking for the original intention of making clothes and making brand, looking for the basic technology of doing a good dress, and analyzing the essential relationship between clothing and human with a serious attitude.

Return to the essence, return to the foundation, return to the profession, return to solid technical skills, return to the "cause" of the result, return to the original intention of the brand creation, and build it step by step in a down-to-earth way.

Start self: publicize the unique spiritual value and Oriental spirit, and express Chinese Philosophy in the world language.

The unique self built by brand is not exclusive. It also shows the unique spirit of the brand because of differentiation. On the basis of respect for multiculturalism, it establishes the brand's unique self and the self that can not be duplicated, so as to build the future of Chinese clothing brand under the world pattern.