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The Concept Of "Sharp" Unveiled In Milan Design Week

2012/4/16 10:12:00 22

The Concept Of Sharp Milan Milan Design Week

In the spring of 2012, the annual design festival, the Milan design week, is about to begin. The top domestic brands in China, CAMERICH, will also debut. At the opening of the INTERNI LEGACY exhibition in April 16th, with the concept of "Mountain Residence" as a presentation, we will share with you many international designers who have gathered in Milan to explore the new trend and new ideas of the design.

Milan Design Week

It will appear for the first time.

Chinese brand

The most Sinicization combination with Chinese designers conveys the design concept of contemporary China to the world.

INTERNI as

Milan

The most important design media and main curator of the international design week, the INTERNI exhibition has become one of the most important field exhibitions of design week. It has deeply studied various design styles and concepts, and pformed it into the power and energy of creation.

"Only by designing can China's brand go to the world.

Design can give the product the soul and create a unique style of the brand.

Fu Haijun, general manager of Ricky general, explained that China has always been regarded as a big manufacturing country, and at the end of the industrial value chain, the profits it can make are becoming increasingly small. If Chinese enterprises want to change their status in the industry, the first step is to have their own design. "Insisting on innovation and breaking through themselves is a glorious thorny road."

It is precisely through looking at this point that we have always been adhering to the vision of internationalization and basing ourselves on the frontiers and moving the world with the most practical design.

After the first concept exhibition in September 2011, sharp and standard construction work together to create the concept work "Mountain Residence".

Sunset scene in the mountain

"Cooperation with the sharp is based on our belief that good design will have a profound impact on people's lives."

Zhang Ke, the chief designer of standard building and the designer of "Mountain Residence", said: "Chi Chi is committed to using design to highlight quality and create an elegant and comfortable way of life." standard building "seeks to interpret the theme of" poetic dwelling "in the future.

Our cooperation is complementary.

The shape of "mountain dwelling" is a large cone with white honeycomb structure. It has no decoration. Only by virtue of their natural contour and body shape, they create an implicit and steady aesthetic feeling.

This design includes not only the pursuit of the mountain forest in the Chinese seclusion culture, but also the tradition of Futurism and realism. It also expresses the hope that mankind can create a new balance between the continuous expansion needs of the city and the protection of cultivated land, so that people living in harmony with the earth's surface can be regenerated.

Concept map of Mount Chi

"Every time we show the concept is not just for a product, but for exploring a future."

Wang Yanning, director of brand marketing, said, "thinking about the future has become the norm of the sharp. We believe that these thoughts will continue to enrich the way of design, and one day it will naturally spill over and make a remarkable brand."