Traditional Shoes And Clothing Enterprises Will Come In Spring, And The Layout Of E-Commerce Will Change.

With the rise of suning.com, Gome and BELLE, the traditional enterprises are increasingly standing at the forefront of the e-commerce market.

In AI's B2C ranking, 3 out of the top 20 have traditional business backgrounds (suning.com is not included in the statistics), while last year only 1 listed companies.

In 2012, the traditional enterprise electricity supplier has entered the mainstream. In the low tide of economy, more traditional enterprises with the advantage of goods and capital have stepped into the footsteps of the electricity supplier. In 2013, there will be more electricity providers with traditional backgrounds surfacing, and the pattern of China's e-commerce market will change again.

In the US e-commerce sales ranking in 2011, Amazon, Staples and apple accounted for the top three. The traditional business enterprises accounted for two seats. Netfix, Macy and Walmart were the three most ranked companies, and the traditional enterprises occupied two seats again.

In the top fifteen ranking, more than half came from traditional brands and retailers. Compared with 2010, the proportion of traditional enterprises in the list of e-commerce sales increased.

In China, this trend is more and more obvious.

With the traditional enterprise background of the electric business enterprises, after six months to a year of dormant period, in the capital in the cold winter of 2012, with the advantages of traditional enterprises in capital, goods, supply chain and other aspects, one after another began to speed up the expansion of brand and category.

Suning.com has become the third of the comprehensive electricity supplier; Gome's e-commerce website ranks the top three in the 3C field.

BELLE International Holdings's excellent shoe online shoe city has become a leader in the field of footwear.

Take last year's online purchase of shoes online city as an example, behind it is more than 4 years, more than 100 Li business adjustment and trial and error.

From the establishment of official website, the flagship store in Tmall and other platforms, to the establishment of B2C platform, the best buy online shoe city has the first mover advantage of "relying on big trees to enjoy the cool". Early BELLE relies on BELLE's goods, money and people to race quickly. The BELLE electricity supplier after the integration is obviously prepared, and in less than a year, it has become a dark horse in the field of e-commerce.

For semi standardized

In terms of field, the selection of goods and the estimation of order quantity are particularly important. With the help of BELLE shoe buyers who have rich experience in purchasing, they can solve the problems of footwear B2C more easily.

As for shoes, BELLE international has more than 10 domestic first-line footwear brands as the "shoe king" in China. At the same time, it is also the largest international brand sports shoes and clothing agent in the country. The two part of the resources can guarantee the stability of excellent purchase products, especially in the link of replenishment.

On the gross margin of the electricity supplier, because of the advantage of BELLE's brand shoes, excellent purchase can maintain a higher gross profit in the above category. This also makes the purchase of better products structure better, and the profit node can come earlier.

Compared to suning.com and Gome, the advantages of traditional online shopping are more effective in the field of e-commerce.

At the same time, in the June wave of price war, Suning and Gome's right to speak in the field of home appliances also gave them greater confidence in the development of the market.

Market analysis also pointed out that the traditional enterprises with strong supply chain support can still occupy the top three in the field of subdivision even if they can not occupy the forefront of the market in the 3 years or more electricity consumption war.

Former president of Jingdong mall, Liu Shuang, founder of NOP, has a syllogism analysis of traditional enterprises doing business. They are all flesh and blood, flesh and blood, and flesh and blood. First there is conflict, then separation is done. Finally, it can be integrated and perhaps more comprehensive.

And from the current market process, the traditional enterprises are mostly in the first stage or the second stage of excessive business, and once they enter the second stage, their advantages can be further manifested.

If we can get into the "1-2 flesh and blood" electricity business and fully connect with traditional businesses in the past year, excellent traditional enterprises are expected to occupy a certain position in the e-commerce market.

According to the reporter, there are many well-known traditional enterprises are actively planning and recruiting, accelerating the layout of e-commerce.

It is expected to enter in large scale in 2013 through the way of consignment and self built channels.

The cold winter of pure electric business has become the spring of traditional enterprises.