Exclusive Interview With Xu Haiyan, Chairman Of Hangzhou Ink And Clothing Industry

Host: we have invited from Hangzhou.

Chairman of brand Xing Mo Garments Co., Ltd.

Welcome to you, madam.

Answer: Hello.

Host: Hello, Mr. Xu. The brand name of me forever "I am eternal" gives us boundless reverie. We want to know its origin and how to integrate it with art.

Answer: I think the name of "I am eternal" may be related to my personality. I think I really want to pursue it.

Host: what kind of feeling do I really pursue?

A: I think I really don't care about cooperation, business cooperation or communication with friends. I think the most important thing is sincerity.

Host: do I think people communicate with each other? I know Xu Dong is rather nervous. Do we chat with our netizens?

A: I feel that I am a real self expression. I always feel that all good things come from life, return to life, and extract the most beautiful moments of life into products, which is very natural.

Moderator: to be precise, what is the origin of our brand design concept?

I was still serving another enterprise in 2002, and he said so. In 2002, I listened to this class, and said that after China joined the WTO, we received something to welcome people from all over the world. Finally, it said that only the quintessence of Chinese culture, East and West, has the Chinese quintessence, and the fashionable things are both international and Chinese, and he has great impact on me. He is to let us respect the good things that our ancestors have left over for thousands of years, and let us spread these things with all our heart. I feel strongly about my feelings, so I am through this precipitation ancestor to give us some embroidery, batik and pad dyeing used in our clothing. A: I heard a lesson about the design concept.

Host: very traditional elements are used?

Answer: Yes.

Moderator: this CHIC Exhibition "

What does the inspiration of "me forever2012 autumn product" originate from?

Answer: we have three series to CHIC exhibition. It is divided into work, life and entertainment. Life is to return to me. I think it is relatively lazy. If you work, you belong to that. I will be more cautious in order to be better tomorrow.

Then my amusement was through a stressful day's work, so I said I was also pretentious, we went to have coffee or sing, this is a woman's three different states.

But how I gave it the soul, that is, this CHIC exhibition is the use of ink and wash painting, combined with post-modern architectural art, and then integrated into the product.

Host: what are your hobbies in life? Will you incorporate these interests into your product design?

Answer: my favorite is writing, or Chinese painting, calligraphy and Chinese painting, and when I first started learning, the master felt that he would not be trapped than something. I could freely sprinkle ink, including the design of our products, and put the natural painting of Chinese painting on our three-dimensional design.

Host: did you originally learn this ink and wash?

Answer: it should be said that I liked drawing when I was young. At that time, because there were many Chinese New Year pictures in the countryside, I especially liked the traditional characters, such as the four beauties, I copied them from childhood, so I always liked them since childhood.

Moderator: I know that in fact, apart from your own attainments in ink painting, you also had a special professional make-up. You said you had participated in a competition in Germany before.

A: I am a careless person, but I will always insist on all the beautiful things. So, dressing up is a casual competition to take the first place, because I think all the beautiful things, I think I get the first place, the most important thing is to make it the most beautiful, actually make-up is not what it is, to show the most natural aspect of this person, I think it is the most beautiful.

Moderator: Yes, beautiful things, art things are interlinked, the elements are drawn from each other, Xu Dong, you, as chairman of the company, you have a unique insight into the management of the case, and team building. Do you share with us Internet users?

A: I think the most important thing for an enterprise to grow is not heroism, but the strength of the team. I think only the strength of the team can make the enterprise bigger.

Moderator: Xu Dong, at present, the development direction of our women's clothing is developing towards a more and more fragmented direction. Do you have your own opinion on this aspect?

Answer: we are very clear about this. We will build the first brand of Chinese art ladies' clothes next, and then in the three or four tier cities, not only in the sales share, but also in the market share.

Host: what kind of initiatives and strategies will we have?

Answer: we will pry up the whole Chinese market by way of tree benchmarking.

Moderator: Xu Dong, I used to be a fashion designer and designer, but I didn't continue to walk on this road. I think people who can walk on this road are very great. So we wish Hangzhou ink and clothing decoration to become the first brand of Chinese art dress.

Thank you very much for Xu Dong's visit today. Thank you!