Sponsors Bet On Olympic Games, Shoes And Clothing Sponsors Should "Bet On Treasure".

Athletes are the invisible market of Olympic Games.

In London Olympic Games, almost every well-known athlete can find the sponsor's LOGO.

However, compared with the sports stars who have already become famous, betting on some sports stars is obviously better able to gather the audience's attention.

As a way of sports marketing, betting athletes are being increasingly popular in Quanzhou.

Enterprises try.

Olympic marketing "choose the right people"

On the morning of July 29th in Beijing, in the London Olympic Games swimming competition, the men's 400 meter freestyle final, Sun Yang broke the Olympic record with 3 minutes and 40 seconds 14, and won the first Olympic gold medal in Chinese men's swimming history.

Zhao Feng, director of the 361 degree brand career center, who has been watching the progress of the competition at home, has been jumping up and down with excitement. He is not only motivated by the historic gold medal of Chinese men swimming, but also because Sun Yang is an important signing player in the London Olympic Games.

In this case, which is widely regarded by the industry as a successful bet, the 361 degree harvest not only achieves the repeated exposure of the brand in the competition, but also gains tangible benefits.

In August 2nd, after the opening of the Hong Kong stock market, the market rose sharply, and the intraday rose 5.26% to 3.51%.

The success is not only 361 degrees.

In July 30th Beijing time, South African Player Vandborg won the men's 100 - meter breaststroke gold medal in the 100 - meter breaststroke in 58 seconds 46, and broke the world record.

On the podium, van der Berg wore the award dress provided by Hongxing Erke.

The success of the bet is well prepared.

However, for Sun Yang's victory, Zhao Feng always believed that "it is inevitable rather than accidental", "we all think we are" betting "success, in fact, we are prepared to come.

Zhao Feng said that as early as the 2009 National Games, enterprises had already seen the potential of Sun Yang.

"It should be said that the company is considering the performance of an athlete in the past, and making a comprehensive analysis of its future development potential before deciding the target of the contract."

Zhao Feng said this is also a common practice of international brands.

It is understood that in 2002, Nike began to pay attention to Liu Xiang, in 2004, Nike spent only 300 thousand yuan to sign Liu Xiang, and when Liu Xiang won the Olympic gold medal in Athens, the endorsement fee rose rapidly to tens of millions of yuan. Before Li Na won the tennis Grand Slam singles champion, Nike had trained Li Najin for 14 years.

According to the analysis of the industry, Sun Yang broke the Olympic gold medal of the 400 meter freestyle swimming that Chinese man has been swimming for 28 years. The gold medal is comparable to that of Liu Xiang in 2004 and Li Na in 2011.

Although 361 degrees have not yet disclosed the exact amount of Sun Yang's signing, there is no doubt that this is a cost-effective deal, because after Sun Yang's Olympic gold medal, the price increase will obviously be several times to several dozen times.

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The key is to grasp the opportunity of betting.

In the Olympic marketing campaign launched by Quanzhou enterprises, the emphasis of marketing is on sportsmen.

PEAK's three signings in the field of tennis represent their respective countries to take part in the Olympic women's tennis doubles. Among them, the Belarus athlete Olga Gwatersova is the partner of the world's No. 1 azarinha, while Voss Cobo Ieva of Kazakhstan co hosts Vdova, while Hans from Poland is paired with Russell ska.

The three teams will wear PEAK's tennis equipment to attack the Olympic women's tennis doubles gold medal.

361 degree signing players, besides the world swimming giant Sun Yang, there are also NBA new wolf king Kevin Love and Olympic pole vaulting champion Steve Hook.

And after XTEP is not falling behind, the most watched "100 meter flying man" war in Olympic track and field has always been the focus of business grabbing. In this Olympic Games, the US sprinter and XTEP spokesperson Gatlin will represent the US team in the 100 meter race.

In the eyes of PEAK CEO Xu Zhihua, choosing sports stars to endorse is a bet game, and choosing when to enter is very important.

"Because Chinese brands are not yet able to train completely green athletes.

Usually they wait until they are successful, but generally do not look for overexploited targets. They are intervened early in their sports career, so that they can achieve the greatest commercial value at the least cost.