Bosiden Promotes Value Through Innovation, "Autumn Down" Beautiful Clothes Come On Stage

September 14, the 14th session Jiangsu International Fashion Festival It was opened in the new pavilion of Nanjing International Expo Center. Bosideng, the largest brand down jacket operator in China, made a wonderful appearance with the new products of "autumn down", Bosideng men's clothing and RICCI. CLUB women's clothing, demonstrating its achievements of "four seasons, multi branding and internationalization". The "The world is beautiful because of you - Bosiden brand 20 years (1992-2012) image exhibition" displayed on site, taking brand growth as the main line, and combining static display boards and LED images, presented a group of visual feast that transcended time and space and dreams for the audience. What complements each other is that the new concept of "autumn down" down jacket of Bosideng has made up again, shining all over the audience, which is regarded as the biggest surprise at this clothing expo by the industry.

In fact, it may not be those exhibiting brands with different styles that impress the visitors at the annual clothing expo. The differentiated, fashionable and functional new products are more eye-catching, because they will directly benefit every consumer. "Autumn down", as its name implies, is a down jacket worn in autumn. This new concept of down jacket consists of Bosideng It was first launched and quickly became the new favorite of local residents. It can be called the boldest and most successful attempt of Bosideng's four seasons expansion.

It is reported that "autumn down" has broken through the tradition Down Jackets With the fashion concept of ultra-thin fabrics and exquisite tailoring, we have designed the autumn energetic thin high-grade down with 90% down content and only about 260g weight. Relying on the national postdoctoral workstation, provincial enterprise technology center and other innovative platforms, Bosiden boldly innovated from the aspects of fabric, color, process and matching index, and developed this new product with four characteristics of "light, thin, beautiful and warm", bringing the sales period of down jacket to the beginning of September at one stroke, so that people can wear new fashion in September and October.

Autumn down emphasizes the concept of "autumn", which is light, fashionable and warm, especially suitable for leisure travel in late autumn, warm winter and early spring. The market space is huge. It is reported that Bosideng autumn down has been a great success in the national market, and its style has been emulated by many leisure brands and online brands. "A brand can only win the ability to control the market if it has the charm to guide the trend. What others can imitate is only the style and fabric, but not the 'essence' of Bosiden's style and concept. Precise, focused and innovative development is the real way to win the brand." said Gao Dekang, chairman of the board of directors of Bosiden International Holdings Co., Ltd, Bosiden improves value by design and leads the market by innovation. It has not only achieved a breakthrough in the "form" of down jacket, but also created new consumer demand and led the new fashion of autumn and winter clothing.

It is observed that this season's "autumn down" new products use a variety of high density fabrics, and the colors are more colorful. There are both pure and elegant colors with ice white, ice blue, and sky gray as the main colors, and gorgeous color series with bold and bright as the main colors. Who said down jacket must be worn in winter? It seems that there are feathers in autumn. This autumn, you can enjoy the brightness and warmth without the sunshine.