Donghua Clothing And Other Three Time-Honored Brands Moved Back To Wangfujing

Recently, on Wangfujing On the street, three time-honored brands, Donghua Clothing, Wangfujing Medicine Store and Beijing Hongguang Photography Equipment Store, officially "returned to their hometown". Although these three stores do not have a history of more than a hundred years, they are all "elders" on Wangfujing Street, carrying the most simple and happy pursuit of people's life in the era of lack of material wealth.

The three time-honored brands are all located in Phase II of Beijing Hotel at the northwest corner of Wangfujing Pedestrian Street, which is separated from the first street of Beijing Hotel. After the relocation of three time-honored brands, the business area has reached 17000 square meters. In addition to Donghua Garment Company, Wangfujing Pharmaceutical Store and Hongguang Photographic Equipment, there are also Laofengxiang Silver Restaurant, Dadong Roast Duck Store, Daming Glasses and other brands in the building. The products include jewelry, watches, craft gifts fur garment , men's and women's suits and other high-end goods, as well as outdoor leisure clothing, luggage and leather goods, men's and women's leather shoes and other daily necessities, as well as video equipment, mobile phones and other electronic products.

　　 Old model workers in time-honored brands

Among the crowd celebrating the revival of old brands, Xiao Zhiying, an old salesperson of Donghua Garment Company who won 13 national and municipal labor models, attracted the attention of reporters. She was dressed in bright red ribbons, with eight medals shining on her chest. Recalling the past, Master Xiao could not hide his excitement. When Xiao Zhiying was less than 20 years old, he came to Wangfujing to work. "Relatives and friends all envy him. This is Wangfujing in Beijing, the heart of the motherland!"

At that time, the goods were sold over the counter. Although there were only a few styles of clothing and the color was basically black, white, gray and blue, on Sundays or around the National Day and the Spring Festival, the front of the counter was crowded with customers in Beijing and all over the country. It was very fashionable to wear a Donghua dress at that time. "There were so many people at the counter that I gave them to customers one by one. At that time, everyone was not rich, and only when there was a big event or happy event would they buy a good dress."

Xiao Zhiying, 71, is in Donghua clothing Standing at the counter for 38 years, we witnessed the changes and development of Donghua Clothing and Wangfujing Street. The location of Donghua Clothing was originally a bungalow, but it was converted into a 6-storey building in 1983. Xiao Zhiying still remembered that Wangfujing Street was not a pedestrian street before, and the narrow street could still be used by motor vehicles; Dong'an Market is also called "Dongfeng Market"

Xiao Zhiying said that the stores and goods in Wangfujing today are unimaginable when she was working, but no matter how the times develop, the old tradition of time-honored brands that are genuine and trustworthy cannot be changed. "I remember in 1983, an old man in his 80s repeatedly strolled in front of the counter. When I asked him, I knew that he wanted to buy a pair of pants, but because his legs were faulty and he didn't have much money, he was embarrassed to let the salesperson take it." Xiao Zhiying invited the old man into the counter and sat down. He tried every style and color. Because the old man is not tall, his pants need to be cut off. "The old man was embarrassed to say that no one in the family had been cut. I left his address and cut his pants to the right length, and sent them to the old man after work. The old man cried when he got the pants." Speaking of this scene in the past, the old man Xiao Zhiying could not help but burst into tears.