Network Marketing Mode Of Garment Enterprises

Clothing is now the largest and most expensive product on Internet.

Nearly 60% (57.8%) of online shoppers bought clothing online, accounting for about 1/4 (23.5%) of total online shopping.

Of the 21 cities surveyed in 2008, 15 million 640 thousand netizens bought 17 billion 200 million yuan of clothing on the Internet. Among them, 7 million 590 thousand people in Beijing, Shanghai, Guangzhou and Shenzhen four bought 8 billion 700 million yuan of clothing online.

Several popular networks nowadays

Direct selling clothing brands dominate each other, and there are three points in the world.

From the point of view of the three points of the world, those who want to succeed need to have time, place and interests.

The success of clothing brand is not only dependent on the precise market layout and the ability to grasp the industry opportunities, but also the key point is that they have chosen the appropriate mode of operation of enterprises, and have bridged the communication between products and consumers.

With the development of the direct selling market of online shirts, the marketing mode of "one recruit" has gradually lost its aura of the past. The decision makers of online shirts direct selling clothing brands are more and more inclined to model innovation and make use of different modes to get rid of the operational risks of single operation mode.

In general, the fashion brand operation mode is to integrate e-business with traditional entity retail. The core is network platform and call center. With the supply chain management and distribution system, through the upstream manufacturer's cost control, self industrial chain management, the efficient logistics system is used to sell products and make profits.

On this basis, if an enterprise wants to win the competition, it depends on whether the enterprise can play its combined advantage in the actual operation, give full play to the effect of 1+1>2, and look at how to win the best skills of enterprises.

PPG "killer": Call Center + directory website.

Call center is a communication channel which is close to consumers. It can make consumers feel directly through direct communication with consumers.

Sincerity and diligently.

According to analysis and statistics, more than 80% of PPG's orders come from the direct call center's order.

Coincidentally, red children, Xiao Kang family, Mcglaughlin three direct selling direct selling companies also have 70%~90% orders are directly through the call center order, they have a large customer base.

332 the call center established through the platform is attracting thousands of customers.

PPG set up a 300 seat call center in Qingpu, Shanghai. Consumers pick up their favorite styles through advertising messages, then call toll free phones and place orders.

The call center helps consumers simplify the shopping process, save time and energy, and help enterprises effectively implement profits.

As the direct sale of online shirts is different from the traditional physical store marketing, it saves some intermediate links such as production and design. Call mode, as an important part of it, requires a lot of manpower and material resources.

PPG less than 500 employees, of which 206 call center staff.

The communication function of call center is real-time, effective and effective.

PPG has no factory and assembly line, there are only 3 small warehouses and no entity store, but only by calling center and Internet, it can sell 10 thousand or so men's shirts every day, and has rapidly entered the top three shirts in the domestic shirt Market in just over 1 years.

In addition, PPG's other "sales place" is the product catalog and website.

The style is dominated by the international trend. Consumers can choose the style and color of their favorite shirts according to the information provided on the product catalog and website. If consumers want products, they can pass directly.

Make an order.