Lining Explores The Opening Of The First Direct Shop

(Lining explore) the first direct store, the flagship store of the Lining center, opened on the morning of October 24, 2012.

Mr. Lining, general manager of Li-NingAdventure, Mr. Hu Nan, opened the new store for the flagship store of Li-NingAdventure Lining Center Park.

At the opening ceremony, Li-NingAdventure Lining explored the general manager.

Mr. Lining gave a speech about the significance, value and future plan of the brand building.

Li-Ning Adventure is subordinate to the authorized business module of Lining group to build new high standards for outdoor brands. The product structure includes outdoor clothing, shoes, accessories and so on.

In August 2011, authorized by Lining (Shanghai) sporting goods company, we began to engage in research and development of "LI-NING ADVENTURE" (Lining exploration) brand outdoor products, organization outsourcing production, self marketing and affiliate sales.

The registration area is in the Tianjin bonded area.

Product trademarks inherit Lining brand logo elements, use green to represent outdoor brands, and highlight the connotation of ADVENTURE brand.

Lining group is one of the leading sports brand enterprises in China.

In the sports industry, it has a leading position in the market, and has established a wide range of distributors and retail networks. There are more than 7000 retail outlets nationwide covering over two or three, large, one tier cities.

The "Lining" brand has a strong brand effect and has huge promotional and sponsoring resources.

It is reported that Li-NingAdventure belongs to Lining group authorized business module, is committed to create outdoor brand new high standard, product structure including outdoor

Shoes, accessories, etc.

And Lining sports are independent and interdependent, with their own language and product characteristics, independent operation and operation, but established on the existing business of Lining sports, will increase the overall sales performance for the entire Lining group, instead of occupying the current Lining sports business space.