ZUOAN2013 Spring And Summer New Products Staged Low-Key Luxury

The left bank idea originates from Paris. The left side of the Seine River is known as the left bank. It is a cultural and artistic center in France and even in the western world. It has a unique temperament.

With the left bank brand as the carrier, the chief designer of the left bank dress and CEO Hong Shan made a perfect interpretation and fusion of the eastern and Western clothing culture.

In an interview with reporters, Hong Jinshan said that from the day of its birth, the left bank brand has sought a balance between designer taste and brand style, between art and market, between the left bank spirit and the clothing industry.

Congenital possession

On the left bank of the feelings, we must inject local feelings, and this sentiment and soul must be confirmed between art and market.

Based on this, the location of Hong Jin's design for the left bank is: original spirit, local context and international integration.

The left bank we see is both international and popular.

The trend of fashion is related to the rhythm of fashion, and has its own unique understanding of clothing aesthetics. It has vague Eastern meaning, but it is not the so-called national wind at all. The left bank deconstructs the tradition and integrates the ideas of fashion and innovation. She pays attention to the carving of details and the pursuit of other aesthetic feelings. She is low-key, deep and chic. She does not play a popular role, but she can display unique texture in noisy space and time.

The left bank has created a unique image system for the urban middle class.

Less than 10 years after the start of the business, the left bank successfully walked out of a road that only belonged to the left bank.

The left bank listed on the main board of the NYSE in 2011, providing the driving force for expansion of capital and brand development.

After the first half of 2011, sales increased by more than 30% over the same period.

At present, there are nearly 1500 terminal retailers, and in the new market layout of the left bank, it will reach the market target of 4600 terminal retailers in the next few years.

Hong Jin's left bank brand cultural influence and business performance are among the top brands of Chinese fashion designers.

As a local garment enterprise in China, the success and Inspiration of the left bank has the significance of textbook.

The 2013 spring and summer products

The theme of "right brain consciousness" is intended to stimulate the vitality and power of latent consciousness in human beings.

配合“右脑意识”的理念，ZUOAN2013春夏季以明亮的极具未来主义色彩系列为故事主线，呈现窄版的英伦主义路线，到膝盖的中裤、低裆裤，配以简单的针织类西服，颇具未来感;大一码的T恤和裤子，带来强烈的撞击感，营造一种旋转上升的漂浮感;从经典黑白灰到简洁的海军蓝，到湖绿，到浅棕，再到撒哈拉沙漠般的米黄，到炫目亮眼的金属质感颜色，色系清晰而令人赏心悦目，仿若把我们带进来一个新的二次元空间时代;面料上，最新的尼龙技术，似葡萄酒色的棉布印花，富含艺术感的文字，微型的电子图样等多重极致细节处理，轻松引领潮流;外套外束皮带，领带、围巾的不寻常的创新使用手法，在细节上体现设计灵感。

Throughout the show, creative ideas are drawn and inspiration is revealed at will.

Among them, the fashion series has more humanized design pursuits. More technical fabrics can easily inspire people's thirst for desire at the forefront. The elegant series is a bold deconstruction of traditional design, a sense of future and a sense of purity, and more attention to the pursuit of details, creating an illusion of real elegant atmosphere.