Canton Fair Three Phase Of Clothing Enterprises To Cope With The Weak Market

For the present

The overall demand is insufficient, enterprises adopt various ways to deal with them positively, and strive to rush orders and promote pactions.

Take the initiative to borrow industrial pfer: ease the problem of rising costs

Fu Liu, a manager of Limited by Share Ltd trading company in America, told reporters that in response to the rising labor costs, VU has taken many measures to deal with it.

"On the one hand, we are actively exploring new products and improving the added value of products. On the other hand, we are making great efforts to tap the potential in the interior, such as improving technological processes, energy saving and emission reduction to reduce production costs."

Moreover, rising production costs and recruitment difficulties have prompted enterprises to move to the mainland and abroad.

PRD enterprises have told reporters that some factories have set up factories in the mainland, such as Jiangxi, Hunan and Hubei.

Labor wages are almost two hundred or three hundred lower than that of the Pearl River Delta, but there are fewer factories in the mainland and more workers.

Suzhou Hengrun import and Export Co., Ltd. also told reporters that in view of the relatively low cost of labor, land, raw materials and taxes in Southeast Asia, the company has built factories in Southeast Asia early this year, hoping to improve the competitiveness of the company through the way of industrial pfer.

Wang Rongrong, a new Shanghai Textile Co., Ltd., told reporters that the economic downturn in Europe and America, pressure on both sides of the business, and high-end products are difficult to quote.

The company, which is mainly made of hemp textiles, has turned its attention to the domestic market where consumption is gradually growing.

Wang Rongrong said that according to the industry statistics, the demand for hemp products has doubled 30 times in the past year. This figure is too attractive in the gloomy world market, and more importantly, the profit from domestic sales is considerable.

Han Heyuan, Guangzhou textile import and Export Co., Ltd., also told reporters that the European and American markets were sluggish, forcing enterprises to turn their attention to the domestic market.

Developing new products: bringing obvious advantages to enterprises

open up

It is also the advantage of our traditional manufacturing industry.

Taizhou Huangyan billion Witt Plastic Co., Ltd. this Canton Fair shows its newly developed cup made of corn.

The staff told reporters that the colourful water cups, plates and lunch boxes were all extracted from corn.

Through the technology research and development, the pure corn starch was fermented to form polylactic acid PLA, and then synthesized with the raw decomposition resin, forming a material with higher safety of food contact. It was heat-resistant and pollution-free. It has passed the FDA certification of the United States, and has been well received by overseas markets.

The staff said that the price of a 500ML Cup would be about 1.5 dollars, several times that of an ordinary water glass.

Developing new products is an effective way for enterprises to rush orders.

"Only the introduction of new products and the new concept of products can improve the product quotations," said Fang Liu Zhu, a group of Fu Shi group.

Our new product can often double profits than ordinary products. "

Material renewal is also the advantage of Maya industry. District Chau said that ordinary enterprises produce blankets with polyester and acrylic fibers, and Maya also developed new products such as Moore, rayon and cotton according to the needs of customers.

Ceng Weihe, general manager of Ningxia snow velvet, also told reporters that at present, the company cooperates with the northwest Textile Institute of technology, Donghua University and many other institutions of higher learning and research institutes to add functional elements in cashmere products, thereby increasing or improving the performance of cashmere products, such as antifouling, heat preservation, UV protection and radiation protection.

Products are also welcomed by buyers.

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Creating independent brands: easier to fight for pricing power

In order to start its own brand, Erdos spent a lot of money to build 4 international frontline brands.

Ranks.

Gile Dufour, managing director of Ordos group Shanghai Erdos Industrial Co., Ltd., told reporters that "the former Chanel Design Director (Gilles Dufour) is now the art director of Ordos brand. The former Burberry black label design director Akira well Ling Ling is currently the design director of Erdos senior men's wear design. Once worked in Armani, Hugo Boss, Ferragamo brand Graeme Black will take charge of the Erdos 1436 brand of the most powerful women in China."

To cope with the weakness of the international market, Ningxia Saint snow International Enterprise Group Limited also chose to build its own brand.

General manager Ceng Weihe said that despite the financial crisis haze, but through brand promotion and market development, the company currently has 8 Saint snow velvet shops in France and Japan.

It is precisely because of the establishment of the independent brand that the company has more pricing power for the products. Although the foreign trade situation is more severe this year, it has little impact on the holy snow velvet, and the profit margin is also considerable.

Enterprises that gain more room for survival under the financial crisis thanks to brand creation are not uncommon in traditional manufacturing industries.

Wenzhou Lucheng Hongda bag and suitcase factory has a complete set of modern bags production equipment and a high quality management design team. Its own brand "Jiali Ya" now accounts for 20% of the company's export share, and its products are sold in Europe and Southeast Asian countries. The company official said that the worse the whole body shape, the stronger the competitiveness of enterprises with independent brands and higher bargaining power.