The Rise Of Minimalism Is Expected To Revive The Jil Sander.

Nowadays,

The return is still difficult.

The fashion axis has changed, and the queen has faced strong competition, especially from her successor, R afSim ons.

After Jil left, Raf was able to carry forward her brand with ease and to maintain a minimalist style of existence in a more harmonious way.

Jil Sander will face a fierce battle of minimalism, because today's fashion circle is different from the way she left. She met with a strong younger competitor and faced more aggressive intervention from fashion consortia.

After 7 years in opposition, Jil Sander, the minimalist queen, finally returned to her brand.

In the 2013 spring summer Milan fashion week.

Simple queen JilS ander

Jil Sander

The new series brings a bright and white temperament like science fiction. Although this fashion show has been labeled "zero", Jil Sander insists that this is a continuation of her past style.

She will face a fierce battle of minimalism, because today's fashion circles are already different from the way she left. She met with powerful younger competitors and faced more aggressive intervention by fashion consortia.

To our delight, Jil's fashion show has proved that her talent is no less than that. It might be considered the beginning of her competitive position.

The model deducts Jil's work.

In retrospect of Jil Sander's popularity in 1990s, the trend of minimalism was regarded as "a rebellion against the overly tense and complex fashion trend before this." JilSander is the main force of this rebellion. What she pursues in the past is "pure", which is to redefine the outline of fashion, remove floral decoration, and cut off everything that has nothing to do with basic functions, leaving the simple, beautiful and practical part.

As Jil said, "the more sophisticated the designer is, the clearer the work will be.

The more you take away, the more pure it will be left behind.

So she used expensive fabrics to make almost philosophical minimalist fashion, but also absorbed the aesthetic ideas of Chuan Jiu Bao Ling and Yamamoto Teruji.

In 1993, Jil San-der's fashion store opened on the famous Montaigne Avenue in Paris, which catalyzed the climate of minimalism.

However, after the 2000, the resurgence of materialism had a great impact on this style.

Eventually, the Jil Sander brand was bought by Prada group. Under the pressure exerted by Prada, Jil finally left its brand in a dark way, completely defeated in the tug of war between design and profit.

After Jil left, such descendants as John Galiano and Mark Jacob became the center of the fashion circle. They used to draw inspiration from street culture and burn all kinds of cultural phenomena into fashion trends.

In the eyes of minimalist masters, fashion became younger, humorous and even less elegant.

Today, the return of Jil Sander is still difficult.

The fashion axis has changed, and the queen has faced strong competition, especially from her successor, R afSim ons.

After Jil left, Raf was able to carry forward her brand with ease and to maintain a minimalist style in a more harmonious way.

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Perhaps Raf's works do not have the artistic and philosophical nature of Jil, but they are better at practical wear.

With the efforts of Raf and others, the concept of minimalism has changed from the street doctrine in the past to the fashion departmentalism.

After the new round of "Minimalism", waves began to rise in a wave like way, showing a tendency of real wear.

Is this a reflection and a return, or is the brand's rescue yard to survive the economic crisis? The answer is not yet known.