PEAK CEO Xu Zhihua Won The 2012 Brand China'S Annual Innovator

< p > "2012, who won the respect for China?" in the afternoon of December 18th, the 2012 brand China Annual personage awards ceremony hosted by the brand China Industry Alliance and the China International Chamber of Commerce was held in Beijing.

< a href= "//www.sjfzxm.com/news/index_x.asp > > PEAK < /a > CEO Xu Zhihua and famous fashion innovator Marry Ma and other 6 entrepreneurs and social famous brand managers have won the brand China's annual innovation figure.

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< p > for the theme of "the pformation and drive" of the theme forum of the annual personage awards in China this year, the organizers explain that 2012 is about to become a history, but various uncertainties cause market confidence and the world economic downturn.

In the changeable 2012, who can dare to innovate, break through and pform in a timely manner, and drive the sustainable development of enterprise brand, who will win the respect for China.

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< p > 2012 is the year of China's pformation. Driving economic restructuring and development has become an important way to boost market confidence.

Social pformation and breakthroughs can not be separated from the efforts of brand personas. At present, promoting and influencing social pformation and driving sustainable development of social economy become important responsibilities of brand personas.

For PEAK, 2012 is a year of adjustment and pformation. PEAK CEO < a href= "//www.sjfzxm.com/pioneer/" > Xu Zhihua < /a > indicates that PEAK has adapted to the trend of economy and industry, and has adjusted since last year, including channel, ordering policy, opening up strategy, product technology and brand strategy, etc., aiming at accumulating enough energy in the pition period to accumulate well.

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< p > however, the smooth driving of pformation and development is related to the future development of enterprises and the key to meet the next summit.

From twenty years ago to now, PEAK's international strategic goals have never changed, and the professionalization of basketball has never changed.

As the first Chinese sports brand to enter the NBA arena of the United States, PEAK's brand height and basketball professional brand image have improved rapidly.

In 2012, PEAK adopted various strategic plans to vigorously expand the international market and firmly internationalize its brand positioning.

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< p > in addition to using NBA resources, opening stores in the United States, establishing overseas R & D centers, supporting the US as the fulcrum, developing the a href= "//www.sjfzxm.com/news/index_s.asp" and the international market < /a >, in November this year, PEAK signed the German Basketball Association and made the "plate" of the European market bigger and bigger. Recently, PEAK chairman visited Canada and reached a partnership with the NBA Raptors to further develop the North American market.

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At present, PEAK's products have been sold to more than 70 countries and regions in five continents, including Europe, America, Africa, Asia and Oceania.

"Internationalization is not only the integration of products, channels and marketing into the world, but also the integration of brand spirit and the world."

Xu Zhihua said, "PEAK will make use of global resources for us, so as to keep the local brands going to the world."

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< p > time makes heroes, heroes influence the times.

Under the current social and economic background, the success of PEAK brand will become a model of internationalization of Chinese local brands.

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