Domestic Garment Production Bases Enter Foreign Enterprises To OEM For Chinese Enterprises.

< p > "we are going to launch our own clothing brand in autumn and winter this year with the design and research team of three foreign" a href= "http://cailiao.sjfzxm.com/matertial/show/default.aspx" clothing "/a companies. Some of the high-end products will be produced in Europe.

We are confident that we will compete with the world's top apparel and luxury brands in the domestic market.

A few days ago, Zhu Lihua, chairman of Dixie group headquarters, which successfully acquired the AVISTA of the Korean listed company, told reporters.

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Prior to that, P has set up a sweater production base in Bangladesh to enable foreign enterprises to make "OEM" production for themselves. The launch of the first independent brand is expected to enable European enterprises to make OEM for Chinese enterprises.

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"P", the group started from processing, and then embarked on the integration of processing and trade.

After decades of struggle in the clothing industry, Zhu Lihua gradually realized the importance of brand to the development of enterprises. "OEM, the profit margin is less than 1%, the profit margin is 5%, and the profit margin is at least 10%.

< a href= "http://sjfzxm.com/news/index_f.asp > > garment enterprises < /a > to survive and grow, we must take the road of branding.

Unlike some domestic enterprises, which rely entirely on their own strength to create brands, di Shang, through overseas cooperation and mergers and acquisitions, has stepped out of a shortcut to build its own brand.

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By acquiring foreign companies, P has gained world-class design and R & D capabilities and laid the foundation for building its own brand.

In developing foreign trade, the disco group abandoned the old way of relying solely on foreign agents, and set up its own companies in major trading countries such as Europe, the United States, Japan and South Korea. All of them employ foreign staff and rush into foreign stores in the form of "through train".

Through this business expansion mode, di Shang has accumulated a large number of professionals overseas to fully grasp the development trend of the international garment industry.

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Generally speaking, the design power of foreign garment enterprises is strong, the market is relatively small, and sales performance has declined slightly, which will cause great operational difficulties for enterprises. P

With the advent of the financial crisis, many foreign garment enterprises are in trouble, and at the same time, it provides a good opportunity for Dixie group to implement M & A.

In 2008, the group succeeded in acquiring the US group.

In the second half of 2012, it successfully acquired New York BRANDON THOMAS DESIGN and incorporated its seven registered trademarks.

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In January 8th this year, di Shang also announced the acquisition of AVISTA company in South Korea, earning four of its brands and making it the largest shareholder of the company with a 38.96% stake in P.

"The purchase price is much lower than before the financial crisis. The biggest gain is to have the world's top design R & D team."

Zhu Lihua said.

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< p > Introduction and acting of internationally famous brands. Foreign companies directly acquire brand names abroad and acquire experience for creating their own brands.

Through its untiring efforts, the group has become the sole agent of the brand "Feraud", "Lilith" and the "IZOD" brand in China, and has set up more than 200 exclusive stores in China.

Using the resources of the acquired American company, di Shang has launched a brand new brand named < a href= "//www.sjfzxm.com/" jeans "/a" brand "in the United States. The production link has been put into the domestic market, and now it has successfully entered the major stores in the United States to achieve sales income of about 30000000 US dollars.

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< p > with the increase of domestic labor costs, di Shang is speeding up the pfer of low-end products. Besides expanding the production and processing capacity of Bangladesh, it will invest tens of millions of dollars to build a larger production base in Southeast Asia.

In the future, domestic factories will mainly produce high-grade products and self developed brand products in the future.

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