Costume Design Competition 2013 China Home Dress Design Competition Starts In Beijing

With the rise of the Chinese people's fashionable lifestyle, the family's desire for family and the dream of harmony are transformed into the expression of Oriental culture, family culture, leisure culture and fashion culture. In order to rapidly satisfy the consumer demand of home apparel, the Chinese home apparel industry has held two state-level home dress design competitions since 2011, attracting the attention of domestic and foreign professional designers and domestic universities. More than 150 colleges and universities participated in the competition, effectively promoting the exploration of innovative talents in home dress design and the innovation of home dress products.

In order to further enhance the innovation level of China's home apparel brand, Shantou fashion home fashion Research Institute, with the strong support of the China Fashion Designers Association and China knitted Industrial Association, is working together with the leading brand "new family" of the home apparel industry, with the theme of "happy people's new home life style" as the theme, to host the Chinese home dress design competition again.

According to the Organizing Committee of the competition, the home dress requirements are private clothing, such as underwear, pajamas and bathrobes, which are worn in the bedroom, and the bedroom's morning dress, the family cooking, gardening and clothing, the family, leisure, sports, tourism, entertainment, parent-child, family costumes, etc., which are related to the family, and can reflect all the life costumes of the family culture.

The Guangdong Katie Garments Co., Ltd. is the leading company in China's home apparel industry. Its high-end home apparel brand "new family" is designed to convey the idea of happiness and make you fall in love with the brand culture and appeal at home. Katie, President of the Shantou fashion home fashion Research Institute and chairman of the group of Katie, told reporters that the reason why the company invested huge sums of money and once again named China's home dress design competition with its brand is to create happiness, select outstanding home dress designers, and spread the positive energy of happiness to the society to realize the social responsibility of the brand.

　　 New world family cup 2013 highlights of China's home dress design competition

As one of the series activities of "new world family happiness 2013", the new family cup 2013 China home dress design competition aims to convey dreams, hopes and create happiness, and hopes to pass it on to the participants a new idea of home ownership, select outstanding home dress designers, and transmit positive energy to the public.

This activity takes the "happiness index" as the main line, with fashion and innovation as the means of expression, and through the unlimited creative thinking and clothing creation of students, shaping the happy life of different indexes, promoting the new lifestyle of the happy and creative people who are fashionable and creative, and advocating the leading role of home clothes for the happy life. The top three winners of the contest will be paired with the first three families selected by the new family brand's "happy people's family selection". Under the guidance of Mr. Ma Bin, the chief designer of the new family brand, each of them will design a group of home clothes for a family. After being assessed by experts, they will become the highest stage of the domestic fashion design industry jointly with the new family brand. The 2014 spring and summer China International Fashion Week will achieve the highest dream of every garment designer. At the same time, show the home and happy life time of the new era brought by the "new family" to the fashion world at home and abroad. This will play a milestone in the promotion of home fashion as an international fashion culture and creative industry. In order to fully mobilize the enthusiasm of students and provide an excellent display for them.