Domestic Multi Regional Key Development Strategy International Clothing And Clothing City

< p > < < a target= "_blank" href= "//www.sjfzxm.com/" > textile > /a > a target= "_blank" href= "_blank" > clothing less than "industry" small profit state in the short term, it is difficult to reverse the judgement, does not affect the enthusiasm of the "making" clothing city everywhere -- has completed the beginning of the infrastructure construction, recruiting everywhere, and the first is busy drawing up the big cake to fill the hunger (the worst can also be made into a real estate project), different people have different plans.

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< p > the Yangtze River Delta "two provinces and one city" naturally can not escape the custom.

The shift of the textile industry center to the Yangtze River Delta and the positive effects of the post quota era have stimulated the "hormones" of countless textile industry and local government officials.

No one is willing to give up this opportunity to create wealth, and new projects will be reported from time to time.

However, China always has its own special rule: once everyone does something, it will become "difficult to go up in the sky".

Clothing city is no exception.

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< p > if the experts and the media worry about the isomorphism of the industry is only a concept, they are experiencing a "painstaking operation".

To a deeper level, for them, how to manage their own two acres and three points is worth considering.

The most urgent consideration is the location of clothing city.

If we take a trip in the Yangtze River Delta, we will find that the clothing city with the word "international" can be found everywhere, most of which have the ambition to become China's first two.

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< p > the "domestic and international clothing brand exhibition platform", which is referred to as the "two platforms", comes from the Shanghai garment city located in jinfengjing, the city center of Shanghai International Garment Machinery City.

The founder of the garment city believes that with its unique international resources, it will surely become a national first-class textile and garment machinery industrial base and a large commercial and trade market with international influence.

Investment 2 billion 500 million, Suzhou in Xiangcheng District to build China International Garment City.

The vision of the garment city is to create "green passageway and bridgehead" for famous clothing brands both at home and abroad. The goal is to create "the fashion capital of the world" and have the confidence to make it the "world's first brand marketing center in China".

"Building an international garment city" is the key development strategy of Changshu municipal Party committee and municipal government. Changshu international garment city came into being.

The goal is to build "modern, first-class international clothing" a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > famous city.

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< p > Wujiang in Suzhou and Alex Hua Tian international clothing city.

It is said that building a trading base of multifunctional clothing and related products with design and research, exhibition platform, industrial trade and so on is its core competitiveness.

The urban construction has "a target=" "_blank" href= "//www.sjfzxm.com/" > brand clothing < /a > export pfer trade center.

There are many others, such as Wuxi Orient International Textile City and Wuzhou international decoration City, Hangzhou has international garment city, Jiaxing has Dongfang International Garment City, and Ningbo has YOUNGOR International Garment City.

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< p > the Yangtze River Delta has so many garment cities named "international", which do not seem surprising to people who understand China's deep political and economic structure.

Apart from the habitual and fragmented management thinking of local governments, these garment cities inevitably give people a sense of confusion.

All of them are "international". How many countries can successfully achieve international positioning? Let's ask a few real resource advantages that connect the domestic and international markets. Further speaking, these clothes city seems to be more of a "hodgepodge", and it is hard to form their own characteristics.

For example, is it "domestic" or "international"? What is its own characteristics? Wholesale or retail? High end or low end? How to create an atmosphere to enhance its added value? All kinds of problems are worth considering.

From another angle, do these operators of clothing city have psychological preparation for long-term operation? Positioning is only the most important problem, and the difficulties in operation are far more than these.

It is foreseeable that in the near future, there will be no shortage of mismanaged operators.

This industry, which looks like gold everywhere, is also in danger.

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