Fujian Merchants Embrace Together To Deal With Sports Brand Downturn

< p > this year, the mainland of China "a href=" //www.sjfzxm.com/news/index_c.asp "sports shoes and clothing brand" /a > enterprise "closing shop tide" is still continuing. The major sports brands in the mainland want to cope with the rising cost of operation and so on. < /p >
< p > at the fourth Fujian business forum held in Xiamen on 7 th, the helmsman of famous brand shoes and clothing brands such as PEAK and Anta faced with difficulties and pointed out that innovation and scale were the magic weapon to cope with the cost growth. < /p >
< p > the global economic environment is changing, and the upgrading of Chinese enterprises and transformation of management is imminent. In the face of the changes of the times, renowned businessmen from around the world and famous scholars both at home and abroad gathered in Xiamen to discuss the way of transformation and transformation of Fujian businessmen, helping Fujian businessmen to meet challenges and seize opportunities for development, rebuild their core competitiveness through transformation and upgrading, and create new glory for Fujian businessmen. < /p >
< p > Xu Jingnan, chairman of Peak Sport Products Co Limited's board of directors, believes that there are difficulties in product surplus and labor cost growth. Through some changes, we can improve efficiency through process innovation, and resolve some labor costs, including financial costs. < /p >
< p > this year, Fujian's four largest "a href=" //www.sjfzxm.com/news/index_c.asp "sports brand" /a "continues to close stores" to inventory. " 361 degrees, Anta, PEAK, XTEP reported this year, the first half of this year, the four major sports brands closed 1228 stores. < /p >
In the first half of this year, the number of sales outlets in PEAK was 6194, down 12.3% from last year, and 289 in the first half of the year. The total number of retail outlets in XTEP was 7435, down 75 from the end of last year, and the number of stores in the first half of the year was 7834 in P, which was reduced by 263 from the end of last year, while 601 in the first half of 361. < /p >
< p > < a > href= > //www.sjfzxm.com/news/index_c.asp > > Anta < /a > chairman and CEO Ding Shizhong of the group's board of Directors believes that the industry scale is the bottleneck of the current investment and operation. The domestic shoe and clothing industry can not match Nike and Adi, and the problem is on the scale. < /p >
< p > "industry scale is very important. Compared with big enterprises Nike and Adidas, our scale is very small. If enterprises want to innovate, they should invest in R & D, and if they do not scale, they will not be able to do so. Ding Shizhong said that rising cost is a problem of inflation. In recent years, the cost of growth has been increased by the pull of innovation. The scale of enterprises is bigger and bigger, and the cost advantage is becoming more and more obvious. < /p >