BELLE Has Spent More Than 700 Million On The Women'S Wear Industry.

< p > the changeable fashion world is always a pleasant surprise.

Who could have thought that the luxury car brand that had been worshipped by many men began to fight women's ideas? BELLE did not seem to have changed much from women's shoes to women's clothing, but in fact, it was enriching its product line through cross-border forms.

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< p > < strong > luxury car aiming at female accessories < /strong > /p >

< p > < strong > Bentley first a href= "//www.sjfzxm.com/news/index_c.asp" > female bag bag < /a > /strong > /p >

To control a British Bentley luxury car, P, is regarded by many men as the ultimate goal.

Recently, foreign media reported that the top brand car brand will first launch a female bag to enter the fashion luxury market.

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< p > it is reported that the series is designed to ignite the interest of female friends in famous trademarks, and is created by Bentley's chief product designer Daniele Ceccomori and LV and Luo Yiwei's former master of leather Vincent Du Sartel.

The series of bags from the Bentley body shows colorful colors such as flaming red, Neptune and royal blue, and silver arc type flying wing signs are also placed in the most prominent position, reflecting their noble and luxurious quality.

Appreciating these bags is actually the realization of Bentley's brand history in the past century: a $7000 Barnato package to commemorate the first British female aviator and Bentley's loyal customer Diana Barnato-Walker, while the $5500 Continental package was born in Bentley's same model.

The series will tour the United States, Britain, Asia and the Middle East after its formal debut at the pebble beach motor show in California.

These expensive expensive bags may attract the attention of many female consumers and let them love the glittering signs of Bentley from then on with the vast majority of men's united front.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > > shoes > /a > attack women's wear market < /strong > /p >

< p > < strong > BELLE spent more than 700 million to do "a href=" //www.sjfzxm.com/news/index_c.asp > women wear < /a > /strong > /p >

< p > in the face of the fact that sales growth and profit growth in 2012 are at a historic low level, BELLE, the leading shoe manufacturer in China, has stepped out of the first step in finding new additions.

BELLE, the shoe industry leader, announced that it spent 733 million yuan on buying 31.96% of Japan's women's clothing retail business Baroque Japan.

At the same time, we intend to enter into joint venture with Barok in China to enter the garment and accessories industry.

At present, BELLE has two businesses, one is footwear business, the other is Distribution Agency NIKE, Adidas, PUMA, Converse and other sports apparel business.

However, the two businesses were affected by the overall environment last year, and the fast track of sustained growth for many years was blocked by the waist.

BELLE said in its 2012 annual report.

"2012 is a relatively difficult year in the 20 year operation of the group, and both sales growth and profit growth are at a historic low."

As BELLE said in its 2012 annual report, it is understood that BELLE is looking for new growth points.

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< p > in the light of Zhu Qinghua, a light industry researcher at CIC, the cross-border operation of shoes companies will be the trend of the future.

"On the one hand, the footwear industry has a higher degree of integration with the garment industry. The combination of the two will not obscure the brand positioning of shoes enterprises; on the other hand, the integrated development of footwear and clothing will enhance the anti risk ability of the shoe enterprises and expand their influence."

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