Unscramble The High Price Of Foreign Brands And The Price Is Too High.

< p > nowadays, the price of "a _xhe_href=" //www.sjfzxm.com/news/index_c.asp "href=" //www.sjfzxm.com/news/index_c.asp "> foreign brand" /a "is more and more ridiculous, which is more than ten times or even tens of times higher than the cost price.

Although such a sale price is not reasonable, it can not be changed in a short time. There are both reasons for businessmen, and the consumption concept of consumers' deviation is equally to blame.

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< p > intentional price increase is the biggest internal factor leading to the high price of foreign brands.

Even though some foreign brands are not very famous in the locals, they even belong to the cheaper medium and low-grade goods. But after entering China, they have been pformed into high-end brands.

For example, Only is a brand sold in German supermarkets, but it has become the choice of white-collar workers in metropolis.

The most popular brands of these foreign brands are high-end shopping malls, and they are among the most expensive shopping malls. But not all foreign brands are "pure blood".

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< p > some brands have been well known to consumers in foreign countries, and their prices and grades have not been much adjusted. But when they arrive in China, they become brand new brands in the eyes of consumers, and manufacturers can reposition their prices.

For example, the international brand jeans are priced at about 800 yuan in China, while the average price of jeans in the United States is around 50 dollars.

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< p > even though the international brands such as "a _xhe_href=" //www.sjfzxm.com/news/index_c.asp "href=" //www.sjfzxm.com/news/index_c.asp "Prada" /a, Boss, Coach and so on, many of the products that consumers actually get are also produced in China, but they only carry a logo of foreign products, but the selling price is much higher than that of other countries.

After comparing the prices of 500 brands of 50 brands in China and the United States, Smith Street business consulting firm concluded that the price of clothing sold in China was 70% higher than that in the United States.

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The price of such an unreasonable P is ultimately borne by consumers. However, these consumers seem to be "victims", but their irrational consumption concept of blindly worshipping the ocean has also become the "behind the scenes black hand" of indirectly pushing up the price of clothing.

In reality, some domestic clothing brands raise prices or high prices often can not get consumers' recognition cold. When prices are basically close, most consumers will readily accept foreign brands.

This shows the irrationality of Chinese clothing consumption. Many of them are eager to prove that "I am not poor" by wearing clothes or supplies, and wearing clothes represent their own taste.

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< p > consumers who are keen on buying foreign brands are often divided into two categories, one is the rich without brand identification ability, the two is blind and superstitious foreign brands, but is unwilling to spend more money on "a href=" //www.sjfzxm.com/news/index_c.asp "_xhe_href=" http:// www.sjfzxm.com/news/index_c.asp ".

In the eyes of consumers, "expensive is good", "foreign is high-end" consumer psychology deeply affects the shopping malls, shopping malls in the process of investment, but also become the only recognition of foreign brands.

For an agent, if a dress is priced as much as 1500 yuan or 1900 yuan, why not price it to 1900 yuan or higher?

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