Sun Deliang: Low Threshold Cabbage Price Era

Since 2008, domestic e-commerce has been in a state of intense collision and adjustment. "Dizzying" events such as "winter", "price war" and "war of words" all reflect the impulse of e-commerce to change. Recently, the topic of discussion on the future development trend of e-commerce has become the focus of attention in the industry. Once again, the competition and collision of domestic e-commerce have reached a climax. The discussion on the development trend of electronic commerce originated from the Chinese supplier of "cabbage price" launched by the first Internet business treasure in China. In June 2008, www.Toocle.cn announced the launch of an ultra low priced version of "China supplier" priced at 1800 yuan, igniting the fuse of the domestic B2B market price war. "China supplier" is a relatively basic service in the domestic B2B field. At present, most of the pricing is in tens of thousands of yuan or even hundreds of thousands of yuan. Compared with this, the price of the net supplier of "China supplier" is almost 1800 yuan. The launch of the Chinese supplier of "cabbage price" has led businesses to generally question the existence of "moisture" in the high priced e-commerce service, and the foundation of the "high price era" of e-commerce is facing a shake. He seems to see the strategic value of Chinese cabbage suppliers, and then quietly recruits, and has set up branches in more than 10 major cities in Shanghai, Beijing, Nanjing, Guangzhou, Chengdu and so on, and has organized hundreds of industry websites across the country to push low price "Chinese suppliers". This action has received instant results and has been well received by small and medium-sized enterprises. According to the company's staff, the telephone of the network Sheng business treasure has been explode, and small and medium-sized enterprises have begun to "switch" to the business treasure low price version of "China supplier" service. The success of China's suppliers in pushing the "cabbage price" has aroused the industry's thinking on the value of e-commerce services, and has further developed rapidly into the trend of e-commerce development. According to the analysis of the industry, the low threshold of the information industry is a trend of development. Just like broadband and mobile phones, from the earliest high price, high threshold and aristocratic development to low price, low threshold and popularization, it took only a few years. E-commerce, as an important part of information industry, will also gradually eliminate the phenomenon of profiteering which is not consistent with the value of service, and usher in the era of "low threshold and cabbage price". Sun Deliang, chairman of the Internet business, said that from the perspective of the social and economic service functions of e-commerce, "low threshold and cabbage price" will undoubtedly contribute to the popularization and development of e-commerce, and help more enterprises and individuals to participate in the use of e-commerce. Experts pointed out that the emergence of net Sheng "cabbage price" touched the most sensitive nerve of e-commerce, that is, the determination and Countermeasures of the development trend of e-commerce. As a development rule of the information industry, e-commerce can not avoid the "low threshold and cabbage price" era.